Victoria's Secret could scrap feminist rebrand to bring 'old' glamorous look back as sales drop
Victoria's Secret was famous for its runway shows
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Victoria's Secret (VS) has been through a rebrand over the last five years.
It veered away from traditional supermodels to showcase more inclusivity.
However, this approach has not translated into sales, according to a report.
Sales are expected to have dropped this year by five per cent which could see the brand change direction.
The shows stopped after 2018
PA
It has diversified models in recent years
INSTAGRAM/@victoriassecretuk
VS might attempt to ramp up its "sexiness", according to a report by CNN.
It could see it return to its glamorous roots and the company will reportedly revamp stores, launch into new categories and bring back some of the "old" Victoria's Secret.
However, this should not affect inclusivity, as bosses said "sexiness can be inclusive".
According to the report, Victoria's Secret and Pink brand president Greg Unis said: "Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on."
VS has seen a lot of changes in the last few years. It is known for its stunning models, called "angels", and its lingerie, activewear and swimwear.
The retailer used to showcase this at an annual fashion show.
However, this was scrapped in 2018 amid growing calls for more diversity and a more feminist message on the runway.
It also came as some models shared concerning details of the extreme diets they went on before the show.
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VS could tweak the brand, according to reports
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Heidi Klum has walked the runway many times throughout her career.
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Former VS model Claudia Schiffer shared the daily habit that is a must for glowing skin.
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