Tesco has announced it will offer a special 10 per cent discount to veterans, serving personnel and their families to mark the 80th anniversary of VE Day.
The exclusive offer will be available in stores from Thursday May 8 to Sunday May 11 2025.
The discount will be available to all veterans and current military personnel, along with their families, when shopping in Tesco stores.
Victory in Europe Day on May 8 marks the Allied forces' victory in Europe and recognises the millions who served in the Second World War.
The discount will be available to all veterans and current military personnel
PAIt also acknowledges those who supported the war effort from home during the conflict.
Ashwin Prasad, Tesco Chief Commercial Officer and Armed Forces network exec sponsor, said: "The 80th anniversary of VE Day is an important time for us to acknowledge all those who served in the Second World War.
"The Armed Forces make incredible sacrifices to keep us safe, and we hope this discount will help them celebrate such an important occasion with their families."
Tesco was the first supermarket to sign the Government's Armed Forces Covenant and maintains a thriving Armed Forces Network for colleagues with military connections.
The retailer continues to support organisations including Help for Heroes and the Career Transition Partnership.
These partnerships assist veterans transitioning to civilian life after military service.
The early May Bank Holiday will see the beginning of events to mark "VE and VJ Day 80" across the nation.
The Cenotaph in London's Whitehall will be dressed in Union Flags throughout the four-day VE Day commemorations.
A series of national and local events is planned for what the government describes as "an opportunity for the nation to come together".
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The discount marks the 80th anniversary of VE Day
PAVeterans will attend these commemorative events across the country.
Britons are being urged to participate in the celebrations as it "might be our last chance to thank" surviving veterans.
The commemorations honour both VE Day on May 8 and Victory over Japan (VJ Day) on August 15, which marked the end of the war in the Far East.
Together, these events pay tribute to the Second World War generation from across the UK and the Commonwealth.
