Tesco has announced the launch of F&F clothing on its online platforms, bringing its popular fashion range to Tesco.com and the Grocery and Clubcard App.
The move gives customers a new way to shop for stylish and affordable clothing alongside their regular grocery shopping. F&F Online aims to provide an easy and convenient shopping experience, expanding the retailer's digital offering.
The launch responds to growing customer demand for more flexible shopping options beyond physical stores.
The online range includes a curated selection of Women's, Men's, and Kids' clothing, alongside footwear and accessories.
Shoppers will earn Clubcard points on all F&F clothing purchases made through the online platforms
TESCO
Customers can browse the F&F Edit, featuring fashionable and quality pieces, as well as Sports and F&F Active Athleisure clothing.
The platform will also showcase exclusive collaborations and high-demand seasonal items, including school uniforms.
Tesco has confirmed that the online range will continue to expand over the coming months, bringing more options to digital shoppers.
Shoppers will earn Clubcard points on all F&F clothing purchases made through the online platforms.
The integration with Tesco's existing online infrastructure means customers can easily add clothing items to their regular food orders.
This streamlined approach allows shoppers to manage all their Tesco purchases in one place, maximising convenience and reward opportunities.
Tesco Group managing director of home & clothing Katja Ahola Klamkin said: “We are thrilled to bring F&F clothing to Tesco.com and our Grocery and Clubcard App.
"We know our customers love the quality, affordability and style of F&F, and this will make it even easier and more convenient to shop the ranges they know and love.”
LATEST DEVELOPMENTS
F&F will now be available to buy online GETTY The retailer has seen strong demand for its clothing lines in stores across the UK. The launch of F&F Online is part of Tesco's broader digital expansion strategy, following the recent introduction of Tesco Marketplace.
The Marketplace feature allows customers to shop for thousands of products from trusted partners alongside groceries.
This comes as Tesco shoppers rejoice as new sweet treats have been spotted in the supermarket.
