The UK prides itself on its afternoon tea — whether that be a scone with all the trimmings or simply a convenient snack scoffed at work.
National Biscuit Day has offered up an ideal opportunity to pay tribute to the best biscuits in Britain, with a vast array of delectable treats to choose from.
However, when it comes to ranking the nation's favourite top 10, a few British classics have fallen short of leaderboard success.
Data aggregated from BetterBiscuits, a programme designed to deliver the latest treat trends to convenience stores, has laid bare what Britons really think of their favourite brands, including several controversial bites to eat.
McVitie's comforting milk chocolate digestives take first prize. Having been around for a century, the teatime staple is a largely uncontroversial choice.
Nevertheless, biscuits boss Anthony Coulson sent heads spinning last year after revealing that there was a specific way to devour the treat: upside-down.
He claimed the biscuit should be eaten with the chocolate-covered side facing down - although he divulged that he was a "chocolate-on-top man".
The classic KitKat comes second, with an array of flavours to enjoy, from the more traditional milk and white chocolate to the more Americanised cookies and cream.
Chocolate digestives were crowned the nation's favourite
|GETTY
The more controversial Jaffa Cakes take third place, although many Britons are unsure whether the treat is really a cake or a biscuit.
The curious structure, combining a small sponge, orange jelly and a chocolate coating, has baffled philosophers since 1991.
Its manufacturer, McVitie's, classed the sweet treat as a cake, but, in a bid to boost revenue, the taxman demanded the confectionery be recategorised as biscuits.
A subsequent legal challenge culminated in the formal ruling that a Jaffa Cake was, indeed, a cake.
LATEST DEVELOPMENTS:
Several of Britain's most-loved treats were snubbed in the ranking
|GETTY
Other favourites included in the list include the classic bourbon, much loved with chocolatey creme sandwiched between two crunchy slabs of biscuit, with its blonde-equivalent, the custard cream following suit further down the list.
But several British favourites were snubbed from the list, including Scotland's famous Tunnock's Milk Chocolate Tea Cakes.
The iconic Caledonian treat took a sad 19th place despite its widely-enjoyed biscuit base, combined with a fluffy dome of marshmallow and milk chocolate.
First created back in 1956, they continue to be an adored staple throughout Britain.
Four years prior, the Tunnock's Milk Chocolate Caramel Wafer Biscuit was born.
Meticulously composed with five layers of wafer, four layers of caramel and a final coating of real milk and dark chocolate, the wafer took a two-place lead from the marshmallow snack, ranking at 17th.
The wafers were created in 1952 by Boyd Tunnock, who is a third-generation baker from Uddingston in Lanarkshire.
Both Scottish teatime treats are immediately recognisable by their distinct wrapping with a Scottish lion rampant.
Our Standards: The GB News Editorial Charter