Lidl shoppers can now pay for their groceries and collect rewards with just one scan of their smartphone.
The discount supermarket has integrated a payment feature directly into its Lidl Plus loyalty app, letting customers complete their entire checkout process through their phone.
It's a clever move that comes as the app's popularity soars. Monthly active users have jumped by more than a third in the past year, with shoppers loving the personalised offers and digital features.
The new Lidl Pay works like a digital wallet, storing card details securely and allowing contactless payments at both staffed tills and self-service checkouts.
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Customers can redeem their coupons and special offers automatically while paying, making the whole shopping experience even more "fast, convenient, and secure".
Indeed, the supermarket hopes it will be the next "major step in transforming its in-store checkout experience".
Customer Relations Director at Lidl GB, Shyam Unarket, commented on the exciting new technology, hailing the innovation as a milestone for the retailer.
"The integration of payment functionality into the Lidl Plus app represents a step forward in our digital evolution," he stated.
The new Lidl Pay works like a digital wallet
|LIDL
"We are committed to investing in technologies that simplify the customer journey and offer greater flexibility in how people shop with us.
"Whether customers prefer using traditional tills or self-checkouts, we want to ensure that every shopper can choose the experience that best suits them."
Lidl's latest tech venture comes as major British supermarkets bolster their technology offerings.
Asda has fitted 250 of its Express convenience stores with electronic shelf labels, ditching the old paper price tags that staff spent hours updating manually.
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'We want to ensure that every shopper can choose the experience that best suits them'
| PAThe digital displays show prices, weights, and unit costs across roughly 2,800 products per store, meaning more than 700,000 new electronic labels across the chain.
Shoppers can scan QR codes on the labels to check allergen information instantly – brilliant news for those managing food allergies.
The successful Manchester trial showed that staff could spend more time helping customers and keeping shelves stocked rather than fiddling with price changes.
Asda hopes it'll be a win for everyone: customers get accurate pricing and available staff, while workers can focus on more meaningful tasks.
Meanwhile, Tesco has teamed up with Be My Eyes to help blind and partially sighted customers shop with confidence.
The six-month pilot lets shoppers connect directly with store staff through their smartphones for real-time visual assistance.
Staff can see what customers are looking at through their phone camera, helping them find specific products, check best-before dates, and compare different sizes or varieties.
They can also guide shoppers through Clubcard deals and help navigate self-service checkouts.
The technology means visually impaired customers can shop independently without waiting for in-person help.
It's part of a broader push to make grocery shopping more inclusive, with staff providing instant support whenever customers need it through the app.
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