Morrisons has unveiled a new limited-edition wine range called 'Block Series', featuring eight premium bottles inspired by farming and agriculture.
The collection celebrates terroir in its purest form, paying homage to winemaking surroundings and the character of the land. With base prices starting from £12, More Card holders can enjoy significant savings with prices beginning at just £8.
The range reflects Morrisons' longstanding support for its growers and producers whilst paying tribute to regional winemaking traditions from around the world.
The Block Series features a unique numbering system, with each bottle assigned a specific number from 001 to 009. Once a particular numbered bottle sells out, it will be gone forever, to be replaced by a new limited edition Block.
The drinks are available now
MORRISONS
The collection includes wines from diverse regions worldwide, from high altitude vineyards in the Eastern Douro Superior to the Dundee Hills in Oregon's Willamette Valley. Each bottle tells the story of its land, grower's skill and the personality of the vines from which it originates.
The range includes the 001 Margaret River Shiraz (£20/£10 with More Card), described as "full-bodied with rich and inky black fruit" yet "elegant and wears its power with grace".
The 005 Douro Godelho (£12/£8 with More Card) offers a "crisp and floral" profile with "a rich mouthfeel and notes of green apple and pear".
Other highlights include a soft and fruity Zweigelt, a Rioja Blanco with notes of white peach and apricot, and an Oregon Pinot Noir featuring "vibrant cherry and raspberry fruit".
New wine collection
- 001 The Best Block Series Margaret River Shiraz, £20 (More Card £10)
- 002 The Best Block Series Dillions Point Sauvignon Blanc, £14 (More Card £9)
- 003 The Best Block Series Rioja Blanco, £15 (More Card £10)
- 004 The Best Block Series Niederosterreich Zweigelt, £13 (More Card £9)
- 005 The Best Block Series Douro Godelho, £12 (More Card £8)
- 006 The Best Block Series Paarl Chenin Blanc, £15 (More Card £10)
- 007 The Best Block Series McClaren Vale Garnacha Mencia, £13 (More Card £9)
- 008 The Best Block Series Georgian Saperavi - Due to launch later this year
- 009 The Best Block Series Oregon Pinot Noir, £20 (More Card £10)
LATEST DEVELOPMENTS
The premium wines are limited edition
MORRISONS
Senior wine trader at Morrisons Edward Young said: "We have spent the last six months perfecting each bottle in this new limited edition collection ensuring they are both rooted in quality and affordability.
"As the next step for our famed The Best range, Block Series takes us right back to Morrisons' heritage, and our passion for farming and wine making. We have given each Block a unique number - once that number is gone, it's gone, and a new Limited Edition Block will take its place."
The Morrisons Block Series is available in stores nationwide and online now. Wine enthusiasts are encouraged to act quickly as these limited-edition bottles will only be available while stocks last.
