Asda has announced a significant price reduction on Aperol ahead of the upcoming bank holiday weekend.
Shoppers can purchase a 70cl bottle of Aperol Aperitif for just £9.98, down from £17.08, saving over 40 per cent.
The offer, which is available now, allows customers to take advantage during their pre-weekend shopping trips. No loyalty cards are required to access the savings.
Aperol, described by the supermarket as the "ultimate summer tipple", is best enjoyed in its signature cocktail, the Aperol Spritz.
Asda shoppers can now enjoy the 'ultimate summer tipple' for less
Asda
It's a traditional Italian aperitif, known for its "bright orange colour" and "delicious, bittersweet taste".
What's more, the supermarket is also offering the 1L Aperol Aperitif for £17.14, down from £21.14, saving customers £4.00 (18 per cent).
In selected Asda stores, customers purchasing the 1L bottle can bag a free Reversible Aperol Bucket Hat, which has "taken social media by storm".
One TikTok video by @miaskinner0 urging Britons to "run, don't walk" to Asda has amassed more than 525,000 views and 11,000 likes so far.
Several commenters confirmed they will be racing to their local supermarket, describing the hat as a "need". Another joked, "New headwear pending," while a third stated that they "love it".
In an exchange between two Aperol enthusiasts, one asked: "Do you have an Asda near?" To this, the other said: "Consider it done."
Pimm's lovers haven't been forgotten this bank holiday, with the 1L bottle also on Rollback at £9.98, down from £13.48 - a 26 per cent saving.
Both offers are available in-store and online until May 28, meaning shoppers can get their hands on the reduced tipples ahead of the bank holiday and beyond.
This comes as George at Asda launches a new 'Little Pudsey Club' babywear collection.
The range, which marks Asda's 25-year partnership with BBC Children in Need, features over 15 "joyful" items for babies, with prices starting from just £4.
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George at Asda has launched a new 'Little Pudsey Club' babywear collection
AsdaThe collection includes sleepsuits (£9), starter packs (£14), pyjama sets (£13), dungarees (£12), towels (£6), and muslins (£4).
Available from Tiny Baby size up to three years, 20 per cent of each sale will go directly to the charity, with Asda aiming to raise over £100,000.
Hayley Hartwell, George Senior Buying Manager for Kids & Baby, said: "We have a rich heritage of supporting BBC Children in Need here at George at Asda, and our range continually grows each year."
Claire Hoyle from BBC Children in Need added that the partnership has raised over £38 million, helping countless children facing challenges across the UK.
In other supermarket news, Aldi has rolled out a brand-new summer range to complete Britons' bedrooms.
