Marks & Spencer has launched a world-exclusive treat for fans eager to try something a bit different with the retailer's latest innovative creation.
The high street giant's Foodhall now stocks Pink Blush grapes, a distinctive variety promising a scintillating experience for the taste buds.
These rose-coloured bunches deliver complex tropical notes that vary with each bite. Customers may detect hints of melon, blackberry, honey or candy-like sweetness.
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The supermarket announced it was 'upping its grape game'
|@MARKSANDSPENCERFOOD VIA INSTAGRAM
Rushing to social media to share the good news, the company announced: "We're upping our grape game yet again with the launch of our brand new limited edition Pink Blush grapes."
They added that the creative fruity treats were "a world exclusive to M&S Food", which are sure to add some pizzazz to late-summer picnics and back-to-school packed lunches.
The limited-edition fruit will remain available for just four weeks at participating stores. This means shoppers must act quickly to secure these exclusive bunches.
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Early customer responses have been overwhelmingly positive, with one fan commenting: "They look lovely."
Another purchaser shared their experience: "I got a punnet today, they're so crisp and juicy with a lovely flavour. Absolutely delicious." M&S urged customers to "grab them while you can".
The pink blush grapes aren't the only innovative fruity concoction that's been whipped up by the creative minds at M&S; the supermarket has simultaneously launched green grapes with a "subtle mango twist".
The fan-favourite retailer has been experimenting with innovative flavours for years
|MARKS AND SPENCER
"Plump, juicy and with a tropical sweetness, these Collection seedless grapes have a subtle mango twist that sets them apart," the supermarket raved.
Meanwhile, the store has even become known for its viral twist on their much-adored strawberries, dubbed a "White Pearl" variety.
"With distinctive white flesh, they promise punchy pineapple and fragrant vanilla flavours," the retailer raved.