On the classic cake’s 35th birthday, Marks & Spencer has launched a brand-new frozen treat inspired by the icon itself.
Just in time for the end of summer, the retailer has started to roll out an Arctic Colin the Caterpillar, which has sparked excitement among chocolate lovers.
Wrapped in an indulgent layer of chocolatey ganache goodness, the classic log much-loved by Britons is getting an icy makeover, with the same adored structure of a chocolate sauce and sponge.
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The new product has sent ripples of excitement across the nation
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To finish, the log is adorned with a sugar coating of milk chocolate beans. Teasing the new item just a few weeks ago, the retailer took to Instagram to share the good news.
"On the HOTTEST day of the month... we're announcing something 'cool',” M&S shared, sending their fans into a rampant fluttering of excitement.
And they are certainly excited for the latest rollout, with reviews account SweetReviewsUK on Instagram declaring: “Our prayers have been answered!”
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One excited chocolate fan said: “OMG I want him!” Meanwhile, another shared their thoughts that the sweet treat centrepiece would be “good for parties” and “cheaper than a large cake!”
The thrilling news has come just as Marks & Spencer celebrates the British fan-favourite cake, which has been the “guest of honour” at birthdays, graduations and even weddings over the years.
Earlier today, the supermarket shared: “We’re marking 35 years of Colin the Caterpillar with a big slice of nostalgia and cake-filled memories for the UK’s original (and best!) caterpillar cake.
The classic Colin is celebrating its 35th birthday today
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“Whether it’s birthdays, weddings, graduations, baby showers, retirements or for exam results, Colin is the guest of honour at almost a million celebrations every year.”
First launched in the 1990s, the icon has taken the nation by storm, leading the retailer to launch all sorts of Colin-inspired treats.
From mini Colin logs, which are perfect for a little afternoon treat, to little white chocolate Colin buttons, the caterpillar has inspired a slew of chocolate-based indulgence.
Now, fans can finally get their hands on the latest treat on the freezer shelf, wrapped up in a sky-blue box for £16.