Heinz has launched a limited-edition range of upside-down Baked Beanz tins, aiming to solve a problem that has long plagued British bean lovers.
The innovative packaging addresses the common frustration of beans sticking to the bottom of the tin, which makes it difficult to enjoy every last morsel.
New research reveals that 87 per cent of Brits go to extraordinary lengths to ensure no bean is left behind.
A staggering 68 per cent admit to scraping the tin's bottom with a spoon, while 33 per cent resort to vigorous shaking.
The upside-down design stops gravity from compacting beans at the bottom of the tin
HEINZ / GETTY
The solution, according to a food scientist consulted by Heinz, is remarkably simple: store the tin upside down.
This prevents gravity from compacting the beans at the bottom, making them easier to pour out when opened.
Professor Charles Spence explained the science behind this bean breakthrough: "Caused by the cylindrical shape and narrow opening of Heinz Beanz tins, the beans become trapped in unreachable angles, only made more difficult due to the thick sauce that is distinctively Heinz.
"However, when stored upside down, the beans don't settle at the bottom of the tin, making it easier to enjoy every last bean!"
To celebrate this discovery, Heinz has introduced the Beanz Meanz Upside Down tin.
These limited-edition tins feature upside-down labels, encouraging consumers to store them ring-pull side down in their cupboards.
This simple hack addresses a widespread issue, with nearly a third of Brits (30 per cent) reporting frustration when beans won't budge from the tin.
Heinz's research sheds light on British consumers' bean-eating habits and frustrations, with 61 per cent finding it wasteful when beans cling stubbornly to the tin.
A further 39 per cent recognise the benefits of storing tins upside down, while 34 per cent are reluctant to disrupt their neatly organised cupboards.
LATEST DEVELOPMENTS
The new design ensures no beans get left behind
HEINZ / GETTY
Alessandra de Dreuille, Director of Meals & Infant UK at Heinz, commented: "We go all in to make the best-tasting Baked Beanz in Britain - from sourcing beans that are brimming with goodness, to making our rich and thick sauce.
"So, it's no wonder our customers go to irrational lengths to enjoy every single bean from their tin."
De Dreuille added: "We hope our upside-down label makes more people aware of the hack and they continue to store their beans upside down even after this limited-edition release runs out because they're too good to leave behind."
