Asda rolls out new chicken inspired by trendy flavour combination in a supermarket first - costing less than £5
Shoppers can find the chicken in stores and online
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Asda has become the first supermarket to launch Garlic & Parmesan Chicken Wings, bringing the increasingly popular flavour combination to its Summer Grill range.
The 'Garlic Parm' profile has been gaining traction across restaurants and takeaways, with Asda now making the trendy flavour accessible to shoppers for home cooking.
The new product arrives just in time for the May Bank Holiday weekend, marking the official start of BBQ season across the UK.
The Summer Grill by Asda Garlic & Parmesan Chicken Wings comes in a generous 800g pack priced at £4.97
Asda Garlic & Parmesan Chicken Wings can be found in stores and online
ASDA
The product features tender chicken wings coated in a flavoursome garlic and herb marinade, finished with a sprinkle of Parmesan cheese.
This classic, mild seasoning combination delivers an Italian-inspired flavour boost that Asda believes its customers will embrace this summer.
The wings form part of Asda's distinctively packaged Summer range, designed to help shoppers easily identify everything needed for the perfect summer feast.
The 'Garlic Parm' flavour has exploded in popularity on social media, with over 266.4 million combined views on TikTok alone for related chicken recipes.
Asda's offering represents significant value compared to similar products from takeaways, with customers able to save more than half the price they would pay at UK takeout establishments.
At just £4.97 for the large 800g pack, the wings provide an affordable way for shoppers to enjoy this trendy flavour combination without restaurant-like costs.
The Summer range features a total of 64 products, offering a wide variety of pre-seasoned options for summer dining.
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Shoppers can explore flavour profiles inspired by Greek, Mediterranean and Middle Eastern cuisines throughout the collection.
Standout items include Summer Grill Hot Honey Pork Belly Slices at £3.98 for 400g, Summer Grill Greek Inspired Lamb Kebabs priced at £4.48 for 360g, and Summer Grill Chicken, Tomato & Mozzarella Burgers at £1.97 for a two-pack.
All products come ready to cook with no additional preparation required. Asda's Summer Grill by Asda Garlic & Parmesan Chicken Wings and the entire Summer range are available to purchase now.
Customers can find the products both in-store and through Asda's online shopping platform.