'Fab with jacket potatoes!' Asda fans beg British supermarket to make new 'delicious' sandwich fillers permanent

GB News

|

WATCH NOW: 45 per cent of Brits support pineapple as a pizza topping

Susanna Siddell

By Susanna Siddell


Published: 22/07/2025

- 21:01

From fans of tantalisingly spicy notes to warm comforting flavours, the latest deli range at Asda boasts something for everyone

Whether it's prepping for a work lunch, packing a school meal, or sorting a quick fix at your abode, a sandwich is a simple home comfort that often goes unappreciated.

Now, to add some extra pizzazz to your lunch, Asda has introduced a trio of limited-edition deli fillers at £1.48 each, in response to what the retailer describes as a "Sandwich Boom" sweeping across Britain this year.


Each 250g container offers five servings, meaning that there is plenty to go around a family of five.

First up, the flagship Cheese Burger variant features cooked beef meatballs paired with gherkins and mature Cheddar, all bound in a sauce combining tomato ketchup, Dijon mustard and mayonnaise - and is actually a first-to-market innovation for the retailer.

Asda new sandwich fillers

ASDA

|

Each 250g sandwich filler container offers five servings



Heat enthusiasts will appreciate the Spicy Chilli Cheese option, which blends mature Cheddar and Red Leicester with jalapeño peppers in a chilli tomato mayonnaise.

Completing the range, the Chicken & Stuffing variety incorporates fresh chicken breast with sage and onion stuffing, finished with a gravy-style mayonnaise. The particular combination mirrors one of Asda's most popular Food To Go counter offerings.

Asda's Product Development Manager for Antipasti & Dips, Hayley Cancea, offers inventive serving suggestions for the new range, lauding the supermarket's latest offerings.

LATEST DEVELOPMENTS


"I really love this new deli filler as it's an all-rounder," she said, reviewing the Cheese Burger variety, recommending it loaded onto chips or nachos for effortless comfort dining.

For the Spicy Chilli Cheese, Hayley suggested: "My favourite way to enjoy this one is in a hot breaded toastie, and if you're a cheese lover like me, don't be shy to pad it out with some extra sliced cheese to get that ultimate cheese pull!"

She proposes serving the Chicken & Stuffing filler in miniature Yorkshire puddings as party canapés.

And the newest products are not immune from a slew of positive reviews. "Nice and tasty for a sandwich," raved one reviewer, while another declared: "A great new flavour. Lovely consistency and fab with jacket potatoes."

Asda store

GETTY

|

The supermarket's latest offerings are available across nationwide stores


One particularly satisfied customer pleaded: "Please do not make this a limited edition, it is delicious."

The range also includes a limited-edition Cheese & Pickle variant at the same £1.48 price point, featuring mature Cheddar with pickled chutney, onions and creamy mayonnaise inspired by traditional Ploughman's fare.

All products are currently available for purchase both in Asda stores nationwide and through the retailer's online platform.