Aldi shoppers will find it much easier to pick healthier options from next week, thanks to a new logo.
An eye-catching 'Live Healthy' badge will start appearing on selected own-label items to flag products that fit into a balanced diet.
It's a simple but clever move that takes the guesswork out of healthy shopping – you'll spot the green logo and know straight away that what you're buying meets proper nutritional standards.
The new logo rolls out just months after the Government unveiled its 10 Year Health Plan, which pledges to improve diets nationwide.
The logo will pop up on everything from fresh fruit and veg to soups and yoghurts – essentially any own-label product that meets the strict nutritional standards set out in the UK's Eatwell Guide.
That means shoppers can trust that anything bearing the 'Live Healthy' emblem genuinely contributes to a nutritious diet, making it "easier than ever" to make better choices.
Aldi has ambitious plans for the new logos, aiming for 85 per cent of sales to come from healthy products by 2027.
The 'Live Healthy' logo aims to make it 'easier than ever' for shoppers to make healthy food choices
|ALDI
The supermarket is also targeting a 14 per cent increase in the number of fruit and veg portions sold by the same date.
Beyond labels, Aldi is pushing a nutritious diet with popular initiatives like the Super 6 deals on fresh produce.
There's also the partnership with Team GB and ParalympicsGB through the Get Set To Eat Fresh programme, which teaches children aged five to 14 how to cook affordable, nutritious meals.
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'At Aldi, our mission has always been to make a variety of healthy food affordable for all'
|GETTY
Chief commercial officer at Aldi UK, Julie Ashfield, said: "At Aldi, our mission has always been to make a variety of healthy food affordable for all.
"We know our customers want affordable, healthier options that fit into their everyday lives. The 'Live Healthy' logo is a simple, trustworthy signpost to help them do just that – without compromising on price or taste."
10 Year Health Plan
The Government's 10 Year Health Plan aims to "get the NHS back on its feet and to make it fit for the future", the Department of Health and Social Care told Britons in July.
Goals include easier access to GPs, the expansion of community health centres, faster referrals, AI-assisted doctors on the NHS app, new screening programmes, and more.
Healthy eating initiatives include a partnership with supermarkets to set new standards, "making the healthy choice the easy choice for families".
The 10-year plan also proposes a ban on energy drinks and a smoke-free generation, plus the expansion of weight loss services and obesity treatments.
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