Drivers warned of new tech targeting speeding on UK roads as thousands face £100 fines

The technology provides audible and visual warnings about speed cameras and road hazards
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Drivers have been warned of a groundbreaking technology which has been rolled out on UK roads, which could help crack down on thousands of road offences.
The CO-DRIVER NO2, created by OOONO, has already achieved remarkable success in Germany with over four million units sold.
The compact device provides audible and visual warnings about speed cameras and road hazards without requiring drivers to look at screens.
This launch comes as speeding prosecutions reach unprecedented levels across the UK, with 3.3 million tickets issued in 2024 alone.
In London, the problem is particularly acute, with more than 815,000 drivers caught speeding in the capital last year, representing an increase of 85,000 from the previous year.
The Metropolitan Police and Transport for London have responded by deploying mobile enforcement cameras to target community complaint hotspots.
The technology operates through a screenless design that connects to smartphones, delivering alerts via simple beeps.
Research from the Transport Research Laboratory indicated that interacting with vehicle touchscreens while driving can prove more hazardous than driving under the influence of alcohol or drugs.
The device alerts drivers to speeding cameras without distractions
|OOONO
OOONO's solution aims to address this danger by eliminating visual distractions. The device activates automatically when vehicles start, requiring no manual intervention during journeys.
"This is a game-changer for motorists and UK road safety," said Sean Morris, OOONO's UK chief operating officer, who previously held engineering positions at Aston Martin and Continental.
He said: "With popular navigation apps, drivers can easily miss road hazards, police, or safety cameras ahead - and adding alerts often becomes horrendously distracting, hidden behind various sub-menus."
The device alerts motorists to various types of speed enforcement, including fixed, mobile, average speed, and red-light cameras. It also warns about roadworks, accidents, and temporary obstructions on the road.
The device activates automatically when vehicles start to travel
|OOONO
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Mr Morris explained that many drivers fail to activate navigation applications for short journeys. "Most people don't even switch their maps on just to pop to the shops," he noted. "CO-DRIVER is different. It's always on, using a simple button and audio beep system to keep drivers focused."
Urban areas like Birmingham and Manchester face particular challenges with changing speed limits, construction zones and mobile enforcement units.
The technology responds to these conditions dynamically, rather than depending solely on pre-programmed information or fixed mapping data.
The system functions through a network of motorists who share live traffic data with fellow road users. Each driver can report incidents by pressing a single button, instantly alerting those travelling behind them.
Drivers can be fined £100 for speeding on UK roads
| PAUnder UK law, drivers can face hefty penalties for speeding, with penalties of at least £100 and three penalty points added to their driving licence. But this could increase to as much as £2,500, depending on what the speed limit was and how much over it the driver was travelling.
"We believe safe driving is a team sport," Mr Morris stated. "With CO-DRIVER, every user becomes both a recipient and a contributor of vital road information. There's no magic - just smart engineering, reliable alerts and trust in the network."
The community-based approach means warnings arrive more quickly and reliably than conventional navigation applications. The system incorporates over 9,000 pre-loaded fixed camera locations across Britain, supplemented by real-time reports from users.
The CO-DRIVER NO2 integrates with Apple CarPlay and Android Auto systems, displaying warnings on navigation screens for those who prefer visual alerts alongside audio notifications.
The device supports all major camera types across 72 countries, with over 145,000 fixed camera locations stored globally. Approximately one-third of traffic collisions result from driver distractions, according to the company's data.