One of the fastest-growing automotive manufacturers could roll out its electric vehicles across Europe in the coming years and take on established Western brands.
Xiaomi is typically known as a smartphone developer, but has recently entered the electric vehicle sector, and has quickly become one of the most popular brands.
It recently announced the new YU7 electric SUV and quickly received more than 200,000 pre-orders within the first three minutes of its launch. It secured a total of 289,000 orders after an hour.
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The popularity of the vehicle helped Xiaomi's shares surge to an all-time high. The brand only released its first electric car, the SU7 sedan, last year.
Xiaomi's electric vehicles are set to launch in Europe by 2027
|GETTY
Speaking during an earnings call this week, Xiaomi company president William Lu said its automotive division would start selling its electric vehicles in Europe by 2027.
Xiaomi has already put its mark on the European market, having tested some of its vehicles on roads in Germany.
Mr Lu, who also goes by Lu Weibing, posted an image of an SU7 Ultra in Munich, Germany, dubbing it "the first experimental car in Europe".
The car, which was adorned with a typical German number plate registered in Munich, is already being tested, having recently broken an impressive record.
READ MORE: Chinese car brand secures 200,000 orders in just three minutes for £25k EV with 500-mile range
The SU7 was tested on the legendary Nurburgring and recorded a staggering time of just seven minutes and 4.95 seconds.
This broke the previous record set by the Rimac Nevera and even beat the Porsche Taycan Turbo GT by 2.5 seconds.
Despite the popularity of Xiaomi in China and its hotly anticipated launch across Europe, it has been dealing with issues in manufacturing vehicles.
Chinese outlet CnEVPost reports that Xiaomi is struggling to meet delivery demand in China after the raging success of the YU7 launch.
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William Lu posing with the Xiaomi SU7 in Munich
|It stated that Xiaomi was facing severe production shortages, with delivery wait times for the SU7 sedan reaching 41 weeks.
Hundreds of thousands of motorists who pre-ordered the YU7 could face a staggering 58-week delay in having their electric vehicle delivered.
This was highlighted by Lei Jun, founder, chairman and CEO of Xiaomi, who said the brand wanted to focus on domestic deliveries before entering another market.
The second quarter of 2025 saw the Beijing-based manufacturer deliver a record 81,302 vehicles, marking an impressive 197 per cent year-on-year growth.
Xiaomi is already one of the most popular car brands in China, despite launching its first EV last year
|XIAOMI
Chinese brands have already made major strides into the European market, with British drivers opting for manufacturers including BYD, Jaecoo and Omoda at a growing pace.
So far this year, BYD has made the biggest splash, with 22,574 new car sales, capturing almost two per cent of the UK's total market share. BYD has also seen its sales rise by 514 per cent compared to the same time last year.
Other Chinese manufacturers have been adopted by British drivers, with Jaecoo recording 10,314 new sales and Omoda registering 8,815 cars.
The sales totals for Jaecoo and Omoda are made more impressive since both brands have been on the UK market for less than a year.