Aston Martin issues profit warning as iconic British brand calls on Labour for 'more proactive support'

WATCH: Aston Martin DB12 | The World's First Super Tourer

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ASTON MARTIN

Felix Reeves

By Felix Reeves


Published: 06/10/2025

- 10:58

The share price of Aston Martin fell in the immediate aftermath of the trading update

Aston Martin has issued a profit warning following sales difficulties in the latest financial year, blaming the impact of President Donald Trump's tariffs.

In a listing on the London Stock Exchange, Aston Martin provided a trading update, in which it revised its 2025 financial year guidance.


It stated that "heightened challenges in the global macroeconomic environment", including the impact of tariffs, Aston Martin would see total wholesale volumes decline by "mid-high single digit percentage" compared to last year.

The British manufacturer said the revision reflects the brand's continued focus on maintaining a "disciplined approach".

In the third quarter of 2025, Aston Martin delivered 1,430 wholesale units, which is a slight decline compared to the same time last year, when it delivered 1,641.

This was put down to weaker demand in North America and the impact of President Donald Trump's 25 per cent tariff on the import of foreign vehicles.

While the UK quickly secured a favourable trade deal to reduce the tariff to 10 per cent, manufacturers are still dealing with the fallout of the President's measures.

The trade deal has a cap of 100,000 vehicles imported from the UK to the US, with any vehicles over the cap facing an effective tariff rate of 27.5 per cent.

Aston Martin's Gaydon plant and an Aston Martin logo

Aston Martin has revised its financial and production outlook for the rest of the financial year

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ASTON MARTIN/GETTY

The trading update outlined that this created a "further degree of complexity", especially impacting the brand's ability to forecast for the end of the financial year.

It added: "The Group continues to engage with both the US and UK Governments to secure greater clarity and certainty."

Aston Martin reported that it had "positive dialogue" directly with the US government on this matter.

However, it was seeking "more proactive support" from the UK Government to protect the interests of small volume manufacturers.

Aston Martin's Valhalla, Valkyrie, Vanquish and DB12

Aston Martin confirmed that deliveries of more models would begin this quarter

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ASTON MARTIN

The Gaydon-based manufacturer highlighted how it provides thousands of jobs and marks "an important contribution to local economies and to the wider UK automotive supply chain".

Customer deliveries of the new Vanquish Volante are currently underway, with deliveries of the new Vantage S and DBX S expected to begin in the final three months of the year.

Aston Martin said it expects deliveries of its hybrid Valhalla model to begin in the coming weeks, with around 150 deliveries forecast for the rest of the year.

It acknowledged that this was behind initial expectations, but that 2026 would see a "smooth delivery profile".

Aston Martin ValhallaThe Valhalla is Aston Martin's first-ever mid-engine PHEV hybrid supercar | ASTON MARTIN

The Valhalla is Aston Martin's first mid-engine plug-in hybrid supercar, and is inspired by the Valkyrie model and contains Formula 1 technology.

It has a staggering top speed of 217mph, 1,079 horsepower and a 0-60mph time of just 2.5 seconds. However, it is limited to just 999 units.

The Valhalla has a price tag of around £850,000, making it one of the most exclusive vehicles on the UK market.

Shares in Aston Martin fell by more than 11 per cent when trading opened this morning, although it has since recovered slightly.