Thomas Skinner has sent social media into overdrive after officially joining Nigel Farage's Reform UK.
The former star of The Apprentice and Strictly Come Dancing publicly endorsed Mr Farage earlier this month, but today he went one step further and joined the party.
Mr Farage broke the news on social media, posing for a snap alongside the businessman as the pair shot a thumbs-up to their followers.
The Reform UK leader simply captioned the snap with Mr Skinner's signature catchphrase: "Bosh! @iamtomskinner."
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Bosh! @iamtomskinner pic.twitter.com/mvPWnlv4ky
— Nigel Farage MP (@Nigel_Farage) January 20, 2026
"Good to see ya Nigel," Mr Skinner replied on X, also signing off with a heart emoji and the ever-present: "Bosh."
Before long, Reform UK voters and fans of Mr Skinner's flocked to the comments section of the update to express their delight at the move.
"Yesss! You'll do well with tom on your side too," one X user penned alongside a series of clapping emojis.
Elsewhere, a second predicted the collaboration may irk critics: "Brilliant!! This will annoy the woke snowflakes. Bosh!"
Nigel Farage's Reform UK are hoping to be the country's next leading political party
| PA"The radical far left gonna have a breakdown," a third predicted, while a fourth weighed in: "Bosh... Brilliant Tom!!"
And a fifth similarly heaped on the praise as they wrote: "He’s a top lad @iamtomskinner #Bosh." (sic)
Mr Skinner and Mr Farage joining forces comes just days after the Strictly star appeared on national radio to back Reform UK.
"The people that are running this country aren't people who know what it's like not to have the rent money at the end of the month," Mr Skinner began in his blistering assessment of today's political landscape.
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Tom Skinner was the first star voted off of last year's Strictly
|BBC
He went on: "They don't know how to run a business. They don't know how to talk to people.
"These are career politicians and - no disrespect, not all of them are like this - but the majority are.
"If you don't know how to run a business, or you don't know how to be in these tricky situations, you shouldn't be telling people what to do. I think the whole system needs to be changed."
LBC presenter Tom Swarbrick then asked Mr Skinner who he'd vote for if there were an election tomorrow.
Thomas Skinner shot to fame on The Apprentice in 2019 | BBCMr Skinner promptly replied: "If I had to vote tomorrow, I would vote Reform."
Mr Swarbrick suggested Mr Farage was the "career politician" that Mr Skinner said he disliked, but The Apprentice star stood firm.
"He's not a career politician. He's better than Labour, and there is no other choice at the moment, is there?" Mr Skinner said.
"Kemi [Badenoch] and the Conservatives, bless her, she's well out of her depth.
Reform UK leader Nigel Farage
| PA"Keir Starmer... I don't think Keir Starmer's a bad bloke, I just think he's made some terrible decisions and I think he's well out of his depth."
This isn't the first time Mr Skinner has been pictured with high-profile politicians after a summer barbecue with US Vice President, JD Vance.