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Holly Willoughby has been inundated with surprised and complimentary comments after she showed off an all-new look ahead of Sunday night's Dancing on Ice.
As usual, the former This Morning star took to Instagram to share a picture of her dress and what fans can expect when the show airs on ITV.
Ahead of the second show of the series, Willoughby opted for a figure-hugging pink dress, complete with a giant bow on the shoulder strap.
Along with the details of the outfit, the 43-year-old addressed the colour as she said in the caption: "On Sundays we wear pink!"
However, it quickly became clear that while some were quick to praise the ensemble, floods of Willoughby's social media following were blown away by her new hairstyle.
The Dancing on Ice host decided to style her hair in a straight bob just above her shoulders.
And this didn't go unnoticed by hundreds of her fans who were distracted from the outfit to comment.
One fan simply out: "Ooooooh I love the hair!!" followed by a fire emoji.
"Love this hair on you hun," followed by a sparkle emoji, added a second.
Another echoed: "Gorgeous!! Loving the straight hair," followed by a love heart emoji.
While a fourth was blown away: "Ooh my word... especially loving the hair x."
"Stunning as always, loving the hair," a fifth said, followed by love-heart eyes emoji.
And a sixth also took to the comments to share: "Love your hair," followed by a love heart emoji.
It's not the first time in as many weeks that Willoughby has found herself piquing the interest of fans for reasons she may not have initially planned.
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Last week upon her return to the show with Phillip Schofield for the first time, Willoughby sparked concern with her "croaky" voice moments into her comeback.
And on the ice, fans also shared their opinions on the new series, although many weren't best pleased with some of the judges' scoring - sparking a favouritism row involving Amber Davies.