Kate Middleton's uncle Gary Goldsmith, 58, has become the first Celebrity Big Brother housemate up for eviction, it was revealed on Tuesday night.
He had already landed himself in danger the night before after Sharon Osbourne and Louis Walsh nominated him as one of three housemates who failed to make a good first impression with them.
Goldsmith, Zeze Millz and David Potts were the trio at risk but on Tuesday's Celebrity Big Brother Late and Live, AJ Odudu revealed Osbourne had nominated Goldsmith as the first confirmed at-risk housemate of the series.
The decision was met with gasps and sporadic applause by the Late and Live crowd.
Goldsmith's chances of keeping his spot in the competition don't look good, with his odds of winning taking a huge blow after Monday's opener and floods of ITV viewers complaining about his inclusion in the series from the get-go.
ITV even had to defend hiring Goldsmith after domestic abuse charity Women's Aid slammed bosses' decision to put him in the house.
Gary Goldsmith: Kate Middleton's uncle is up for eviction
ITV
Osbourne's decision to put Goldsmith up for eviction was also no surprise to Late and Live guest Jordan North.
The I'm A Celebrity star - who recently left BBC Radio 1 in rather divisive circumstances - pulled no punches when he was asked if Walsh and Osbourne had picked the right three housemates for the danger zone.
"No, I think they got it wrong, to be fair," North told Odudu. "Like I said, I loved Legs Eleven [David Potts] and they put him in.
"Who else? Zeze's great, she's coming across really well. Gary, I think his card was always marked.
ITV CBB: Sharon Osbourne nominated Goldsmith
ITV
"He's gone in there and whether you're a royalist or not, a lot of people will be like, 'Is it right he's going in? What does Kate, the Middletons and the Royal Family think of it?'
"So I think he was always going to go up first and I think that was the right decision. He's got a lot to prove and he's got to win a lot of people over. But yeah, I think they got it wrong but it's a tough job."
Fans will have to tune in this week to see which other housemates will join Goldsmith in the first public vote of the series.
But he isn't the only Celebrity Big Brother figure who's created quite the uproar since setting foot inside the house.
⚠️ SPOILER ALERT ⚠️
— sᴜᴘᴇʀ ᴛᴠ (@superTV247) March 5, 2024
Sharon nominated in the diary room today - and it was broadcast to the whole house. Her choice was between David, Gary and Zeze…
Sharon has chosen GARY to face the first eviction of the series! #CBBLL #CBBUK pic.twitter.com/FJRhEhy5WW
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Gary Goldsmith: ITV viewers will be able to evict Gary during the first eviction
ITV
Walsh, himself, has come under fire for comments made to fellow housemates Potts and Lauren Simon.
After a discussion over the beds turned tense, Walsh was accused of "bullying" Simon by several disgruntled fans.
While he's also sparked fears he could be "cancelled" for his remarks about Potts's appearance.
At the time of writing, it's Colson Smith who's currently the frontrunner to win the series with bookmakers.
