David Haye has sparked fresh controversy by posting a provocative image on social media that appears to mock his former I'm A Celebrity campmate Adam Thomas.
The retired boxer shared an AI-generated portrait depicting himself in boxing attire while raising his middle finger to the camera.
Accompanying the image was an audio clip featuring Mr Thomas's voice from their heated exchange in the South African jungle.
"I got no issues David, you're my issue right now," Thomas can be heard saying in the recording.
David Haye has been heavily criticised for 'bullying' remarks on ITV's I'm Celebrity South Africa | GETTYThe Instagram Story, posted on Tuesday, comes just days after Mr Haye was voted out of the All Stars series following widespread criticism of his treatment of the Emmerdale actor.
Their clashes had dominated recent episodes, with viewers and fellow celebrities condemning Mr Haye's behaviour as bullying.
The pair's tensions escalated throughout their time in camp, with the former boxer repeatedly questioning why Mr Thomas was not participating in trials.
The actor, who was diagnosed with the autoimmune condition psoriatic arthritis in 2023, struggled physically during filming and appeared visibly unwell on screen.
The former heavyweight champion branded the 37-year-old actor "useless" after he complained of feeling dehydrated and unwell.
Despite other campmates urging Mr Haye to back off, the boxer persisted with his criticism, telling Mr Thomas he lacked the "mental strength" to continue in group challenges.
"Shut up man. All day every day for two days straight, just chill," Mr Thomas eventually snapped back.
He accused Mr Haye of targeting him constantly, telling the boxer: "I like you bro and I don't understand why you keep coming for me 24/7."
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David Haye has been accused of bullying Adam Thomas
|ITV
When Mr Haye eventually offered an apology, the Waterloo Road star was unconvinced, responding simply: "You're not bro."
Following the broadcast of their confrontations, Mr Thomas opened up about the psychological toll the experience had taken on him.
"He broke me in there, he pushed me to my limits, and I've told David this and he's apologised and that's that!" Mr Thomas wrote on Instagram.
The actor revealed that managing his arthritis while filming had been "exhausting" as he tried to hide his pain and put on a brave face.
ITV I'm A Celebrity South Africa has seen a huge backlash to David Haye
|ITV
"There were days my body just didn't want to keep going, but I did," he explained.
Mr Haye defended his conduct after leaving the jungle, insisting there was "no bad blood" from his perspective.
The 45-year-old pointed to his decades in professional boxing as context for his attitude, explaining he had been training in tough gyms since the age of ten.
"So when a grown man tells me that a fun TV show – where we're being paid handsomely every single day – is the hardest thing he's ever been through, it's just not a frequency I recognise," he stated.
However, his treatment of Mr drew significant backlash, with former I'm A Celebrity contestant Carol Vorderman describing it as "bullying."
Presenters Ant and Dec also acknowledged the scenes had been uncomfortable to watch.