Dancing on Ice has come under fire for airing what fans deemed an inappropriate segment on Sunday night.
Viewers flooded regulator Ofcom with complaints following a Magic Mike themed dance which aired pre-watershed.
Some of the cast of the Magic Mike live show appeared on the skating programme at the weekend to showcase part of their routine.
The show, based off the popular film, is about male strippers, so some fans weren’t pleased to see the dancers featured on a family programme, especially when host Stephen Mulhern decided to get involved.
The suggestive moves caused a stir on social media as fans questioned why the "family show" featured such a routine.
Speaking to GB News, a spokesperson from Ofcom explained the 86 complaints received over the show related to the Magic Mike dance.
The Magic Mike live cast performed during the show
ITV
Things were made worse when Mulhern showed off his 'own abs' by tearing his shirt and showing viewers his torso.
His co-presenter Holly Willoughby laughed as the 46-year-old confidently exposed his topless body, but not all fans were pleased by the sight.
Taking to X, formerly Twitter, one fumed: “Magic Mike is now wholesome family viewing? What the f*** happened there? #DancingOnIce.”
“@StephenMulhern showing his magic Mike moves and I don’t have the words to describe it. I’m speechless. #DancingOnIce,” another penned.
The ITV host caused a backlash on social media
ITV
“So glad I didn't pay over £100 to see Magic Mike Live if that's what they have to offer #dancingonice #doi,” a third complained.
“Who had Stephen Mulhern with plastic pecs grinding to Pony on their #DancingOnIce bingo card? Nope me neither,” someone else posted.
Another shared: “Stephen!!! #DancingOnIce #StephenMulhern,” alone with several shocked face emojis.
However, others found the moment funny, with one writing: “Well I’ve watched @dancingonice from the start and I have to say, I don’t think I’ve laughed so much as I did watching @StephenMulhern dancing with those Magic Mike hunks. You’re a legend Stephen #dancingonice.” (sic)
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Mulhern got himself involved with the Magic Mike performance
ITV
The moment took place on the live show, which starts at 6.30pm, well before the 9pm watershed where more risky content can be aired.
Willoughby herself later took to social media to comment on Mulhern’s performance, writing: “I actually have no words.
“Who knew @stephenmulhern ... still laughing #dancingonice @magicmikeliveldn."