Brooklyn Beckham has reignited speculation surrounding his ongoing family feud after appearing to reference his estrangement from his famous parents in a new World Cup advertising campaign.
The 27-year-old, who has been at the centre of a highly publicised rift with his family over the past year, stars in a teaser advert for food delivery service DoorDash ahead of the 2026 FIFA World Cup.
In the clip, Brooklyn is seen sitting at home watching football before addressing viewers directly.
Holding World Cup tickets, he says: “You’re probably wondering why I’m watching the Fifa World Cup 2026 from home.”
After a brief pause, he laughs and adds: “It’s a long story.”
The advert ends with the words: “It’s complicated. More soon.”
Many viewers interpreted the comments as a thinly veiled reference to Brooklyn’s strained relationship with his parents, David and Victoria, as well as other members of the family.
The campaign arrives amid continued reports of tensions between Brooklyn and the Beckham family.
Many commented on the post annoyed that the star had taken the oppportunity to shade his father
|Earlier this year, he publicly accused his parents of attempting to interfere in his marriage to wife, Nicola Peltz, which reportedly deepened the divide between the family members.
The World Cup-themed advert has generated significant reaction online, with some social media users accusing Brooklyn of capitalising on the family drama for commercial purposes.
Others defended the former photographer and aspiring chef, arguing that he was simply acknowledging a situation that had already played out in public.
The promotional video also appears to contain several self-aware references to Brooklyn’s public image.
Others were more positive about the advert
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A burnt pizza is visible in one scene, while a film camera is prominently displayed nearby - nods to his much-discussed ventures into cooking and photography, both of which have attracted criticism and online mockery in recent years.
The timing of the campaign has also raised eyebrows as it comes just days after reports emerged that Brooklyn’s younger sister Harper attempted to reconnect with him during a visit to Los Angeles, amid ongoing efforts to heal the family rift.
According to sources close to the Beckhams, David and Victoria are said to be disappointed by the advert, with some claiming it turns a deeply personal family matter into a marketing opportunity.
The former England captain has long been associated with the World Cup, having represented his country at three tournaments and earned 115 caps during his international career.
Brooklyn released a statement earlier this year regarding his issues with his parents
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He also remains heavily involved in football through his ownership stake in Inter Miami.
While neither David nor Victoria Beckham has publicly commented on the advert, the campaign has once again placed the family's fractured relationship under the spotlight.
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