Axed The Apprentice star rips into 'controlling' BBC after 'traumatic' experience: 'I did not get support!'

Axed The Apprentice star rips into 'controlling' BBC after 'traumatic' experience: 'I did not get support!'

WATCH HERE: The Apprentice star Noor Bouziane talks about her time on the show

Olivia Gantzer

By Olivia Gantzer

Published: 27/03/2024

- 19:48

Updated: 27/03/2024

- 19:59

The 23-year-old candidate was fired last week after leading her team in a disastrous task

The Apprentice’s axed star Noor Bouziane has taken to social media to share a blistering take-down of the BBC show.

Bouzine, 23, was fired in last week’s episode after leading a disastrous project and failing to accept criticism aimed at an advert she’d created.

Fans suspected there could be some behind-the-scenes drama because the aspiring entrepreneur later failed to appear on spin-off show, You’re Fired, which usually features the latest casualty of the boardroom.

The jewellery company owner broke her silence this week as she shared a TikTok about her time on the show, arguing she received no “support”.

“I did not get the support whatsoever, the support you get when you leave the show is zero, if anything they will add more to your stress,” she began.

The businesswoman went on: “It will be 10 O’Clock in the night and the person who was meant to be supporting us and looking after us would literally call us [to say] ‘Noor why you doing this, why you posting this, why you liking this?’”

Noor Bouziane

Noor Bouziane was project manager in the latest episode


Bouziane continued: “You shouldn’t be calling anyone at 10 O’Clock at night, you can call me from 9 till 5. That added a lot of stress, you’ll always be on edge. It’s very controlled, that’s the best way to describe it.

“It would be emails, it would be phone calls, it would be fake profiles - it was just a lot, so I was just thinking, ‘Why am I getting controlled so much?’”

She concluded: “There was just a bigger, darker thing around this whole show. I’m so happy that I’m not a part of this anymore.”

Last week, Alan Sugar requested Bouziane to be project manager as she’d managed to get to week eight of the series without having led a team.

However, her management didn’t end up going down well with her co-stars and she continued to back her questionable decisions.

Noor Bouziane

Alan Sugar broke with The Apprentice tradition when he fired Bouziane


This sparked business magnate Sugar to break tradition by not asking Bouziane to select two contestants to join her in the dreaded boardroom as normal.

Instead, it seemed the 77-year-old had seemingly already made up his mind that Bouziane would be fired.

Her firing came weeks after her fellow contestant Asif Munaf, whose appearance on You're Fired was removed following his social media posts, which sparked a huge backlash as he claimed that Zionists were a "godless satanic cult" and referenced the "trial of the zionist antichrist".

Bouziane went on to argue in her video: "Then they expected me to go on the show and give my time, my energy, my talents. No, no, no if you literally cancel one of us, you’ve cancelled all of us."

Noor Bouziane

Bouziane has hit back at The Apprentice on TikTok


Speaking to GB News, a spokesperson from The Apprentice stated: “Noor declined the opportunity to appear on last week’s episode of The Apprentice: You’re Fired! and we respect her decision.”

They continued: “We have a duty of care to all candidates and their welfare is of the utmost importance to us.

"We take the welfare of anyone involved in The Apprentice extremely seriously and have thorough and robust measures in place to ensure everyone feels supported before, during and after filming takes place.

"We have a dedicated welfare team who are there to support candidates through the process, and we are proactive in ensuring our welfare procedures are under constant review and updated with each series.

Like all candidates, Noor has had access to any support she needs, and this is ongoing, even now she has left the process."

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