Virgin could launch new cross-Channel train routes connecting the UK to European cities

This regulatory approval paves the way for Virgin to commence operations by 2030, offering direct connections from London to major European destinations.

British passengers will have lots of choice for cross-Channel travel, with Virgin planning routes to Paris, Brussels and Amsterdam.

Virgin's plans extend beyond the primary European capitals. The company intends to revive services from Ashford International and Ebbsfleet International stations in Kent, both of which lost their Eurostar connections during the pandemic.

Future expansion could encompass additional destinations across France, Germany and Switzerland. These developments would restore vital transport links for Kent residents who previously enjoyed direct European access.

The reintroduction of international services from these regional stations represents a significant boost for connectivity outside London. Virgin's strategy aims to provide British travellers with enhanced flexibility and convenience when planning European journeys.

Sir Richard Branson said that "it's time to end this 30-year monopoly and bring some Virgin magic to the cross-Channel route". The Virgin founder emphasised his determination to "shake up the cross-Channel route for good and give consumers the choice they deserve".

Competition between operators typically drives down prices, offering British travellers potential savings on European journeys. Virgin's track record of disrupting established markets in aviation, cruise and rail sectors suggests aggressive pricing strategies ahead.

Virgin's Phil Whittingham described Temple Mills as "a critical bottleneck in the process of launching a new cross-Channel service," calling the announcement "a significant milestone for Virgin and a pivotal turning point for international rail".

The regulator's deputy director Martin Jones explained that Virgin's proposals proved "more financially and operationally robust than those of other applicants". The decision unlocks potential private sector investment worth £700million.

Virgin has partnered with Alstom to acquire twelve Avelia Stream trains, with financial backing from Equitix, a prominent European investment firm. However, the company must still obtain track access rights before services can commence.