Vienna's famous Christmas market is the one everyone's searching for this festive season, but a popular British market has also seen a spike in interest, according to new data.
The Vienna City Hall Christmas Market has seen a massive 352 per cent jump in searches compared to last year, making it 2025's most sought-after yuletide destination.
London's own Southbank Centre Winter Market grabbed second spot with a 179 per cent rise in interest, proving it's become a great alternative to the capital's busier festive attractions, according to data from travel insurance specialists InsureandGo.
Rounding out the top three is Brussels' Winter Wonders, which saw searches climb by 150 per cent year-on-year. British markets have made a strong showing in the top 15, with three entries securing their place on the list.
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Vienna City Hall Christmas Market has seen the biggest spike in searches
| GETTYTrending Christmas markets for 2025 (search increase)
- Vienna City Hall Christmas Market – Austria (+352%)
- Southbank Centre Winter Market – United Kingdom (+179%)
- Winter Wonders Brussels – Belgium (+150%)
- Atlanta Christkindl Market – United States of America (+140%)
- Christkindlmarket Chicago – United States of America (+84%)
- New York Bryant Park Winter Village – United States of America (+83%)
- San Francisco Union Square Holiday Market – United States of America (+83%)
- Prague Old Town Square Christmas Market – Czech Republic (+82%)
- Toronto Distillery Winter Village – Canada (+79%)
- Nuremberg Christmas Market – Germany (+76%)
- Amsterdam Winter Paradise – Netherlands (+75%)
- Dublin Castle Christmas Market – Ireland (+60%)
- Birmingham Frankfurt Christmas Market – United Kingdom (+53%)
- Blenheim Palace Christmas Market – United Kingdom (+50%)
- Quebec City Christmas Market – Canada (+50%)
The Southbank Centre Winter Market leads the charge for the UK at number two, offering riverside chalets decked out in fairy lights and street food ranging from truffle burgers to lobster buns – plus the chance to toast marshmallows.
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Further down, Birmingham Frankfurt Christmas Market claimed 13th position with a 53 per cent increase in searches. Blenheim Palace Christmas Market rounded out the UK's representation at 14th place, seeing interest grow by 50 per cent compared to last year.
There's also a brand-new addition generating serious buzz this year - the Buckingham Palace Christmas Market. As a breakout search term, it has no year-on-year comparison since interest has shot up from nothing, but it's already pulling in more than 14,000 searches every month.
The festive pop-up will be housed in the Royal Mews, which dates back 200 years, giving visitors the chance to browse a selection of royal-approved seasonal goods.
The Birmingham Frankfurt Christmas Market is a popular option in the UK
| PAWhile it's not quite a traditional market like the others on the list, it's clear people can't resist the appeal of a Christmas shopping experience with a regal twist.
Head of communications at InsureandGo, Letitia Smith, said: "Christmas markets are at the heart of the festive season, and it's particularly interesting to see the mix that is capturing interest this year.
"Vienna's Rathausplatz has always been iconic, leading global search trends with such a dramatic increase could signal that people are craving quintessential European Christmas experiences more than ever. But looking at the broader trends, markets across Canada, the USA, and Ireland are all on the up as well."
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