While European holidays are undoubtedly popular with British tourists, it is Mexico and Morocco that have seen a surge in demand this summer.
Puerto Morelos and Marrakech have become standout destinations as holidaymakers look to get more for their money.
Marrakech is this summer's top city break, according to loveholidays Recharge report. Bookings to Mexico's Puerto Morelos have also soared, up 100 per cent year-on-year.
Chief marketing officer at loveholidays, Al Murray, said: “It's no surprise we're seeing UK holidaymakers branching out to neighbouring spots around popular resorts, as hidden gems like Puerto Morelos offer a quieter, more affordable escape without losing that close connection to neighbouring attractions.
Puerto Morelos is an affordable option in Mexico | GETTY"At the same time, we’re seeing travellers look for cultural experiences and better value, which is why Marrakech is growing in popularity.”
So what can holidaymakers expect when visiting these destinations?
Puerto Morelos in Mexico
The port town prides itself on fresh seafood and has many local restaurants where foodies can sample new cuisine.
The experts said: "Located on the Caribbean coast of the Yucatán Peninsula, lesser-known Puerto Morelos is nestled between vibrant Riviera Maya resorts Cancún and Playa del Carmen, and offers holidaymakers a more affordable alternative."
There are many ways to stay entertained, such as diving and snorkelling in the Mesoamerican Reef, or visiting a cenote.
Take a journey along the famous Cenotes Route, which extends from the town into the Yucatan Peninsula, where holidaymakers will find jungles and freshwater swimming holes.
Britons can stay at the 4-star Ventus at Marina El Cid Spa & Beach Resort from £639pp for seven nights, flying from Manchester with TUI on September 17, 2025, all inclusive, based on two people sharing.
Marrakech in Morocco
Morocco has become more popular with Britons in recent years, thanks to its affordability and year-round sun. Discover the local culture at the Souk Semmarine, where you can shop for local pieces such as pottery and homeware, or indulge in local dining.
TRAVEL INSPIRATION
Morocco is known for its picturesque landscapes | GETTY IMAGESThe travel experts said: "Morocco’s vibrant capital, Marrakech, topped loveholidays’ list as the most popular city break of the summer.
"Enchanting holidaymakers with its busy souks, endless shopping and state-of-the-art architecture and design, Marrakech boasts just a three-hour flight from London airports. With the added bonus of just an hour’s time difference, it is an ideal choice for an affordable and accessible city break."
Marrakech is also a great springboard to the Sahara Desert, and travellers can go to watch the sunset, hike, quad bike or even camp.
Loveholidays customers can find the 4-star Iberostar Waves Club Palmeraie Marrakech from £309pp for four nights, flying from London Gatwick with easyJet on November 30, 2025, all-inclusive, based on two people sharing.