Ambassador Cruise Line will operate exclusively as an adult-only cruise company for its entire 2027/28 season, marking a big shift in its business model. The decision affects all 75 itineraries scheduled between March 24, 2027 and April 14, 2028.
The cruise operator said the move to eliminate multi-generational cruises came after "extensive" guest feedback. This comes as the cruise line is also offering deals on drink packages and discounted bookings.
For the first time in the company's history, no cruises will accommodate children, even during school holiday periods. The company stated its aim is to "create a calm, adult-focused community at sea" across its two-ship fleet, Ambience and Ambition.
The 2027/28 programme encompasses 32 no-fly cruises and four festive events aboard Ambience, whilst Ambition will operate 43 cruises.
Ambassador Cruise Line will exclusively operate adult-only ships
AMBASSADOR CRUISE LINE
Both vessels will depart from multiple UK ports including London's Tilbury terminal, Newcastle, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Portsmouth.
The fleet will visit 131 ports across 41 countries on three continents, with 10 new destinations added to the itinerary. These include Hellesylt in Norway, Fredericia in Denmark, Torquay in the UK, Ibiza in Spain, Klaksvik in the Faroe Islands, and Samana in the Dominican Republic.
The season features various themed voyages including a Tribute to the 90s, Battle of the Bands, Party Nights cruises and Christmas market sailings. Shorter breaks ranging from one to four nights will explore the British Isles and Northern Europe.
Ambassador CEO Christian Verhounig said: "As we embark on another exciting season, I am delighted to unveil Ambassador's range of exciting itineraries for 2027/28, which reflect our commitment to championing maritime traditions and ensuring that all those who travel with Ambassador enjoy their sailing effortlessly and sustainably."
The Azores will feature prominently in the new programme, with vessels calling at Velas on Sao Jorge Island, as well as Santa Maria Island. Ambience will also host four special festive events at the company's Tilbury home port on December 10, 11, 17 and 18, featuring five-course meals, entertainment and overnight accommodation.
In more good news for cruisegoers, Ambassador is offering several booking incentives for the adult-only season. Customers who book before September 30 can take advantage of a buy one, get a second guest half-price offer, subject to availability.
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This will offer a greater experience for cruisegoers
GETTYAdditional promotions include 50 per cent off premium drinks packages on selected sailings when booking Ambassador Fares. Group bookings of 15 or more passengers receive a five per cent discount, whilst larger groups can benefit from up to two free places.
The cruise line's shift to adult-only operations represents a strategic response to customer preferences, as the company continues to expand its presence in the UK cruise market.
In other cruise news, a sunny African stop returns to TUI cruise line after 10 years as part of new itineraries on sale now. This comes as one cruise company upscales its loyalty programme, offering gifts, exclusive invitations and free holidays.
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