Send your old Fire TV Stick to Amazon, and slash 73% off something more powerful in the Prime Day sale

fire tv stick 4k with an amazon shipping box in the background to show that it's Prime Day sale

Fire TV Stick offers access to some of the biggest streamers, catch-up services, and apps available with its Alexa-powered software. It competes directly with the likes of Roku and Chromecast

AMAZON PRESS OFFICE | GB NEWS
Aaron Brown

By Aaron Brown


Published: 08/07/2025

- 10:14

Updated: 08/07/2025

- 10:47

All products and promotions are independently selected by our experts. To help us provide free impartial advice, we will earn an affiliate commission if you buy something. Click here to learn more

Upgrade to the latest generation of Fire TV Stick for just £16

Amazon wants your old Fire TV Stick back. Yes, really.

Unplug the ageing Fire TV Stick from the back of your telly, send it back to Amazon and unlock up to 73% off its latest generation of streaming devices.


Amazon has cut its newest Fire TV Stick 4K to just £27.99 in the latest Prime Day sale — a 53% discount. But you can supercharge the savings by trading-in an older Fire TV device. You can even send a broken Fire TV Stick back to your nearest Amazon warehouse and still unlock the extra 20% discount.

With Netflix confirming plans to block its streaming service on older Fire TV Stick models, it's the perfect opportunity to ditch an ageing Fire TV Stick that's starting to run a little slowly ...or losing access to some of the most popular shows, documentaries, and films.

Broken devices are also eligible for the promotion, Amazon has confirmed. These are the prices for the latest Fire TV Stick lineup.

If you combine the Prime Day sale with Amazon's generous trade-in deal, the price of the Fire TV Stick 4K plummets to just £16 — that's half the cost of an entry-level Fire TV Stick HD outside of a sale. With the Fire TV Stick 4K, you'll unlock 4K Ultra HD picture quality, faster and more reliable Wi-Fi 6 connections, support for Dolby Vision and Atmos standards, and Xbox Game Pass support — so you can play console-quality games on the big screen.


Send your old Fire TV Stick to Amazon, and upgrade to Fire TV Stick 4K for £16

Amazon has slashed the price of the Fire TV Stick 4K from £59.99 to £27.99 as part of its Prime Day sale. The discount is only available until 11.59pm on July 11, but if you send an existing Fire TV Stick back to Amazon before the end of the sale, you'll unlock an extra 20% off. That cuts the price to just £16 — and with Prime delivery, you'll be able to start streaming in crisp 4K HDR quality this time tomorrow

[countdown-2025-07-12]

Fire TV Stick 4K
$59.99 $16

If you upgrade to the Fire TV Stick 4K, Amazon will cut 20% off the cost of an Xbox wireless controller and one-month Xbox Game Pass Ultimate subscription. Last summer, Amazon and Xbox teamed up to let Fire TV Stick owners stream hundreds of games — like Minecraft, Halo Infinite, Forza Horizon 5, Sea of Thieves, Star Wars Jedi: Survivor, Microsoft Flight Simulator, Dead Space — to their television with no console needed.

Your in-game progress is synced over the cloud, so you can pick up on one device, like a smartphone, iPad, Samsung Smart TV, or Fire TV Stick 4K Max, and then resume where you left off on an Xbox Series X, PC, or Series S console.

promotional image for xbox game pass ultimate on fire tv stick

Fire TV Stick 4K Max has enough processing power to access Xbox Game Pass Ultimate, which is a Netflix-like service packed with hundreds of titles from developers including EA, Bethesda, Activision, The Coalition, Double Fine Productions, 343 Industries, id Software, and Playground Games, to name just a few

AMAZON PRESS OFFICE

Xbox has even integrated features like voice chat with other places into its cloud offering, so the experience should be very close to playing on a console. Fire TV Stick owners will be able to play Fortnite for free, with no subscription required, Amazon has confirmed.

Unfortunately, not every Fire TV device is compatible with Xbox Game Pass. From July 2024, those with a Fire TV Stick 4K Max or a Fire TV Stick 4K released that same year will be able to start playing console games. Both of those models are now on-sale in the Amazon Spring Sale.

flatscreen television with fire tv menu on-screen and a bowl of pretzels next to it

Fire TV Stick offers access to some of the biggest streamers, catch-up services, and apps available with its Alexa-powered software

AMAZON PRESS OFFICE

Amazon offers the ability to spread the cost of your purchase over five monthly payments interest-free to make things even more affordable.

These are the steps to trade-in a Fire TV device on Amazon:

  1. Select any eligible device(s) linked to your Amazon account or search for the model if bought elsewhere
  2. Answer questions about the condition of your device(s) to receive a trade-in quote
  3. Even non-working devices will be eligible
  4. Print a shipping label and send your device(s) for free
  5. Amazon will verify the condition within 3 days after its engineers take delivery of the device
  6. Once your trade-in is complete, you'll receive a limited-time discount towards a new Fire TV Stick
  7. Not only that, but a bonus £2.99 Amazon.co.uk gift card will be applied to your account

Here's the list of Fire TV devices included in the sale —

Fire TV Stick HD with Alexa Voice Remote

If you haven't upgraded to a new Fire TV Stick for some time, the number of features crammed into this entry-level model that were previously reserved for pricier models really shows how far things have moved on. In the box, you'll find an Alexa Voice Remote, so you can use the chatty AI assistant to launch streaming apps, find shows from a particular director, control playback, and more.

Streaming quality is still limited to 1080p HD, but there is support for Dolby Atmos too.

Fire TV Stick 4K

This second-generation Fire TV Stick 4K was unveiled last year, with support for Wi-Fi 6 for improved wireless streaming, Dolby Vision and Dolby Atmos picture and sound quality, and a 25% speed boost, thanks to the new chipset and 2GB of RAM. You'll also find the Alexa Voice Remote included in the box. This is one of the models eligible for an extra 20% off an Xbox wireless controller and one-month subscription to Xbox Game Pass to enjoy console-quality games like Call of Duty, Indiana Jones and the Great Circle, It Takes Two, and Halo streamed to the Fire TV Stick.

Fire TV Stick 4K Max

Want to future-proof your streaming with a little more speed? Fire TV Stick 4K Max is all about raw power, with support for the latest Wi-Fi 6E wireless standard, 40% more processing power than the standard Fire TV Stick 4K, and twice as much storage too. Like the standard Fire TV 4K, that processing grunt mean it's able to stream the latest blockbuster console games from Xbox Game Pass — with nothing by a wireless controller paired over Bluetooth, to recreate an Xbox-like experience.
 
It's also the first model to support the new Fire TV Ambient Experience, which displays over 2,000 pieces of museum-quality art and photography when your telly is not in-use.

Amazon Fire TV Cube

This top-of-the-line device combines the functionality of a Fire TV Stick and an Echo Dot, so you'll be able to use hands-free voice commands with Alexa. The smart assistant can change channels, control playback, load up apps and games, as well as answer general knowledge queries, control smart home devices, set timers, add items to your calendar, and more without touching your remote control.