Ring doorbell cuts prices by 40% after Martin Lewis was forced to issue advice to avoid paying more

a hand is seen pressing a ring doorbell fitted to a wooden frame

For a limited time, Ring has discounted almost every security device in its line-up with savings of up to £60 available on select kit

Aaron Brown

By Aaron Brown

Published: 23/05/2024

- 13:00

Updated: 24/05/2024

- 10:26

Stock-up on security kit ahead of the summer holidays

  • Ring kickstarts blockbuster summer sale, with discounts of 40% available
  • Price cuts cover video doorbells, door sensors, alarms, and cameras
  • It comes two months after Ring increased its subscription by 42%
  • Martin Lewis shared a workaround to avoid the price hike
  • Latest discounts make up the difference with new Protect Basic plan

All products are independently selected by our experts. To help us provide free impartial advice, we will earn an affiliate commission if you buy something. Click here to learn more

Ring has cut prices across its line-up of video doorbells, indoor and outdoor security cameras, sensors and more by as much as 40% in a blockbuster sale ahead of the summer holidays. Those planning a trip away who want to keep an eye on their property from anywhere in the world can bag up to £60 off at the moment.

Sale prices will only be available until June 3 ...or until stock runs out.

The discount covers almost every device in the line-up, with the exception of the incoming Ring Pan And Tilt Indoor Cam, which lets you peer around the room to cover every angle with a single security device. We've got a complete rundown of the Ring security products included in the sale and the amount you'll save listed below.

Ring has kickstarted its latest sale just two months after it hiked prices for all customers subscribed to its Ring Protect Basic by an eye-watering 42%. Those who paid for their subscription monthly saw costs increase from £3.49 to £4.99 per month — bringing it to the same price as the ad-supported plans for Disney+ and Netflix.

The price rise came into effect on March 11.

Ahead of that deadline, Martin Lewis, founder of the Money Saving Expert website and a regular presenter on BBC Radio 5 Live and ITV, issued a plea to existing subscribers to cancel their existing plans and secure an annual subscription at the previous rate ahead of the price hike.

Posting on X, formerly Twitter, at the time, the financial guru revealed the workaround to keep your current subscription price for a little longer. His tweet reads: “Beat the Ring doorbell 43% March price hike. I know many are annoyed, so there's a possible work around (still double-checking but thought I'd get it out).

- Cancel now get a pro-rata refund (you may lose saved files tho)

- Sign up again at the current price which then locks it in for the next year.”

an animated gif showing what happens when you tap on a rich notification from the ring app

Rich notifications, which show a small preview from a frame in the footage, are only available to those who subscribe to Ring's Protect Basic plan


Unfortunately, the latest sale from Ring does not include the subscription cost, which remains at the higher £4.99 per month / £49.99 per year rate introduced back in mid-March. But the savings currently available on the latest Ring hardware more than make up the difference in the cost of the subscription.

It's also worth noting that Protect Basic isn't strictly necessary to use a Ring-branded product, but it does unlock several critical features, like the ability to back up footage from your doorbell to the cloud so you can review past alerts. You’ll also need the subscription to get Package Alerts — an AI-powered feature that lets you know when a parcel has been left on your doorstep, the ability to share clips, and rich notifications that include a preview of the video clip so you can see whether it’s a false alarm at a glance.

Ring popularised the category of video doorbells, which let you check who has pressed the bell from a smartphone, smartwatch, tablet, or smart home screen, like Amazon’s Echo Show range, from anywhere on the planet.

Using the two-way talk function it’s possible to leave instructions for a specific package or family member. If something suspicious is being captured by your camera, Ring lets you export the footage to send to your local police department.

Ring started in 2013, with most people's first exposure to the product when it appeared as a pitch on the American version of Dragon's Den, known as Shark Tank, under the brand name Doorbot.

The company declined to partner with the investors on the show, preferring to raise money via a crowd-funding website to kickstart the business. The US security company was acquired by Amazon in early 2018 for an estimated $839 million.

Amazon also owns and operates another range of video doorbells under the brand name Blink.

These are substantially cheaper than their Ring equivalent. Although many of the features reserved for the Ring Protect Basic plan are also locked behind a monthly subscription fee for Blink customers, this currently only costs £2.50 per month — half the cost of Ring's plan.

You may like