Microsoft has released new iterations of its desktop operating systems, Windows 10 and Windows 11. But these new downloads are not available outside of European Union countries.
The new twists on the popular software, used on some 1.6 billion devices worldwide, were designed to comply with the EU’s Digital Markets Act (DMA) which came into force earlier this month. Lawmakers behind the DMA say it's designed to block large companies from abusing their dominant position to “gatekeep” and stop new players from entering the market.
It should spark increased competition in the digital space, the European Union claims.
The Digital Markets Act was approved in November 2022, but allowed companies until March 6, 2024 to comply with its strict new policies.
In the wake of that deadline, we’ve seen Apple launch a new version of iOS that allow iPhone owners to download software from outside of the App Store — enabling companies like Epic Games and Microsoft to run their own marketplaces on Apple devices for the first time.
The wealthiest multination companies are working hard to comply with the rules imposed by European lawmakers, but modified operating systems will be limited to users living in the 27 member states
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Entire categories of apps previously banned by Apple under its guidelines, like software that offered access to pornography and encouraged tobacco use, will now be accessible to iPhone and iPad users from alternative app marketplaces.
And it’s not just Apple that was singled out as a gatekeeper by European Union lawmakers — Microsoft was also forced to make changes to its software to continue operating in Europe.
In a blog post penned by Microsoft Head of the DMA Compliance Function Chris Nelson, the changes made to Windows 10 and Windows 11 to ensure compliance are outlined in detail.
These might sound like small points, but a number of these features — like the ability to start a Google search directly from the Windows taskbar, or swap out Bing news feed for a competitor —will likely solve pain points that users have moaned about for years.
Microsoft hasn’t committed to rolling out any of the changes forced by the DMA beyond the borders of the European Union. For now, those living in the UK, United States, Canada, Australia, and beyond have no choice but to look on jealously.
It’s not just tweaks to functionality within Windows 10 and Windows 11, the Digital Markets Act has also pushed Microsoft to change several of its data collection policies. Head of the DMA Compliance Function Chris Nelson writes: “Microsoft has put in place new data handling practices and controls to ensure that any data collected from Windows PCs in the EEA about non-Microsoft applications running on Windows — for example, data collected for the purpose of detecting bugs that impact those applications or Windows — is not used for any competitive purpose against the providers of those applications.”
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“Similarly, Microsoft redesigned Windows data consent flows to make clear when Microsoft combines Windows data with data from other Microsoft products and services and it will obtain consent for those data combinations, including issuing new consent screens to existing Windows users where required,” Microsoft’s Chris Nelson adds.
The updated EU-only versions of Windows 10 and Windows 11 are rolling out across the European Union’s 27 member states now. These new versions will download and update automatically.
Microsoft says it anticipates finishing the rollout "by early April 2024”.
