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Want the biggest possible discount on a new Fire TV Stick? Send your old model back to Amazon. Yes, really.
Unplug the existing Fire TV Stick from the back of your telly, package it up, and send it back to the nearest Amazon warehouse to enjoy a massive 77% off the latest generation of streaming devices. Amazon offers an extra 20% off any of its discounted items when you trade in an existing item.
It will even honour the 20% extra discount if the Fire TV Stick you send to them is broken.
But you'll need to hurry if you want to take advantage of both discounts. You have until 11:59pm on October 14, 2025 before Amazon's sale expires.
With Netflix announcing plans to block its streamer on older Fire TV Stick models, it's the perfect opportunity to ditch an ageing Fire TV Stick. The latest Fire TV Stick models boast faster performance, better picture quality, and new AI features, like the ability to generate your own custom screensaver with a spoken command.
The biggest discount is reserved for the Fire TV Stick 4K. Usually £59.99, Prime members can secure this powerful streamer for just £25.99. That's a whopping 57% price cut.
But if you have an old Fire TV Stick that you're willing to trade in, you can supercharge that discount to 77%. With both of these offers combined, you'll spend just £13.80 on the Fire TV Stick 4K.
The Fire TV Stick 4K arrives with Wi-Fi 6E for more stable streaming, Dolby Vision and Dolby Atmos support, and a 25% speed boost, thanks to the new chipset and 2GB of RAM. With Alexa built in, you can control video doorbells, smart lights, and more with a spoken command.
Fire TV Stick 4K slashed to lowest-ever price on Amazon, and YOU can unlock an extra 20% off
Amazon has slashed 57% off the price tag of its Fire TV Stick 4K, dropping it to the "lowest ever price". This model boasts support for high-end standards like Dolby Vision, Dolby Atmos and HDR10+. Everything is streamed via Wi-Fi 6, offering a more stable connection. Out of the box, you'll be able to stream from the likes of Netflix, Prime Video, Disney+, BBC iPlayer, ITVX, and access console-quality games via Xbox Game Pass, including Call of Duty, Starfield, Indiana Jones and the Great Circle.
Trade-in your ageing Fire TV Stick to unlock an extra 20% off the sale price, cutting the cost to £13.80.
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The chipset inside the Fire TV Stick 4K has enough oomph to play console-quality games from Xbox.
Last summer, Amazon and Xbox teamed up to let Fire TV Stick owners stream hundreds of games — like Minecraft, Halo Infinite, Forza Horizon 5, Sea of Thieves, Star Wars Jedi: Survivor, Microsoft Flight Simulator, Dead Space — to their television with no console needed.
Fire TV Stick 4K Max has enough processing power to access Xbox Game Pass Ultimate, which is a Netflix-like service packed with hundreds of titles from developers including EA, Bethesda, Activision, The Coalition, Double Fine Productions, 343 Industries, id Software, and Playground Games, to name just a few
| AMAZON PRESS OFFICEYour in-game progress is synced over the cloud, so you can pick up on one device, like a smartphone, iPad, Samsung Smart TV, or Fire TV Stick 4K Max, and then resume where you left off on an Xbox Series X, PC, or Series S console.
It's clever stuff. However, the Fire TV Stick 4K isn't the most affordable set-top box from Amazon during the Prime Day sale. For that, look no further than the entry-level Fire TV Stick HD. Usually £39.99, it's currently 50% off in Amazon's latest markdown at £19.99.
That's not to be sniffed at. This lightweight device can be plugged into any HDMI port and bring thousands of apps, including favourites like Netflix, Prime Video, Disney+, Apple TV+, discovery+, BBC iPlayer, Channel 4, and ITVX, to name a few. You can also access games, social media apps, and more. Everything is available in 1080p High Definition (HD).
This newest-generation comes with an Alexa Voice Remote in the box, so you can ask the chatty AI assistant to change channels or launch apps on-screen, answer general knowledge queries, the latest weather and forecast, or control smart home gadgets dotted around your home. Everything is streamed over Wi-Fi 5.
Fire TV Stick 4K is HALF PRICE on Amazon, and YOU can unlock an extra 20% off
The entry-level model in the Fire TV Stick lineup, this model is 50% off in the Prime Big Deal Days sale. As the name suggests, this model unlocks 1080p HD streaming of the biggest streaming services and catch-up services. This latest generation includes an Alexa Voice Remote in the box, so you can ask the chatty AI assistant to control playback, open apps, or adjust any smart lighting
Trade-in your ageing Fire TV Stick to unlock an extra 20% off the sale price, cutting the cost to a ludicrous £12
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These are the steps to trade-in a Fire TV device on Amazon:
- Select any eligible device(s) linked to your Amazon account or search for the model if bought elsewhere
- Answer questions about the condition of your device(s) to receive a trade-in quote
- Even non-working devices will be eligible
- Print a shipping label and send your device(s) for free
- Amazon will verify the condition within 3 days after its engineers take delivery of the device
- Once your trade-in is complete, you'll receive a limited-time discount towards a new Fire TV Stick
- Not only that, but a bonus £2.99 Amazon.co.uk gift card will be applied to your account