Send your old Kindle to Amazon, and upgrade to its first-ever colour e-reader for a record-breaking price

a hand holds the kindle colorsoft in a subway train

The Amazon Kindle Colorsoft is on sale for only £164 — was £239.99. However, if you trade in your old device with Amazon's trade-in programme, you can unlock an additional 20% off

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AMAZON PRESS OFFICE
Taylor Bushey

By Taylor Bushey


Published: 22/12/2025

- 17:33

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Catch up on your reading list during the festive season

  • The Amazon Kindle Colorsoft returns to its lowest-ever price
  • Normally £239.99, you can have it at your door for £164
  • And if you trade in your old Kindle, you can unlock an additional 20% off
  • Plus, you can enjoy 3 months of Kindle Unlimited for just 99p — a saving of over £27
  • This Netflix-like subscription has a rotating selection of titles each month
  • Amazon includes some of the best-selling eBooks from its Kindle Store
  • You can read on Kindle, iPhone, iPad, or Android devices

Are you still in search of the perfect Christmas gift this season?

A Kindle e-reader could be a great gift option. It’s lightweight and portable, so you can carry thousands of books wherever you go. The glare-free display and adjustable front light make reading comfortable in any environment, day or night. Without notifications or apps to distract you, it offers a truly immersive reading experience.


Plus, you can send your old Kindle back to Amazon by post and upgrade to a brand new model for a fraction of the usual price.

Simply power down your existing Kindle, package it up, and send it to your nearest Amazon warehouse. In return, you can unlock major savings on a new Kindle thanks to Amazon’s trade-in programme. When you trade in an older device, Amazon applies an extra 20% discount on top of any current deals, dramatically reducing the cost of upgrading.

Out of all the e-reader models, what's particularly noteworthy is that the Kindle Colorsoft is on sale for £164 — was £239.99, it's lowest ever price. By trading in and unlocking an extra 20% off, you could have a new e-reader at your door for an even lower cost of only £114.

Buy the Kindle Colorsoft at its lowest-ever price — just in time for Christmas 

Amazon’s Kindle Colorsoft is a handheld device for buying and reading digital books and documents, now with a colour 7-inch Kaleido 3 display that renders covers, highlights and illustrations in colour. The e-ink screen has an adjustable warm light, up to eight weeks’ battery on a single charge, and comes in 16GB or 32GB models; the pricier Signature Edition adds wireless charging

Kindle Colorsoft
$239.99 $114

Better yet, the offer applies to whatever condition your old Kindle is in. Amazon will accept any Kindle model — even one with a cracked screen or a battery that no longer holds a charge.

With a little extra time off during the festive season, now could be the perfect time to catch up on your reading list. The new Kindle Colorsoft brings colour to book covers, illustrations, and highlighted text, while retaining the glare-free reading experience Kindles are known for. It also offers faster performance, improved contrast, and smarter features designed to make reading more immersive and enjoyable.

If you want to have your brand new e-reader delivered for Christmas Day, you have a very limited amount of time left to order. Amazon Prime members will need to order today, December 22, 2025 and select next-day delivery. If you don't have a Prime membership, though, you can sign up for a free 30-day trial so you can enjoy free expedited delivery.

Reader holding new Kindle Colorsoft 16GB

Amazon's new Kindle Colorsoft offers rapid page transitions, which have taken away the page-turning glitch many readers have reported seeing in older models.

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AMAZON PRESS

The Kindle Colorsoft models deliver all the features you've come to expect from Kindle, but enhanced with a colour e-ink screen. This means browsing book covers is much more vibrant than when you read from the standard Paperwhite. You can read graphic novels, magazines, and other illustrated content without missing some of the context normally illustrated with the use of colour.

The colourful e-reader features an adjustable warm light for comfortable reading at any point of the day, too.

For those who prefer dark mode, the Page Color feature inverts the traditional black text on a white background. If your eyes are more sensitive to bright screens, especially over a longer period of time, then the option to turn on dark mode be especially beneficial for you.

These newer Kindle models also offer rapid page transitions, which has taken away the page-turning glitch many readers have reported seeing in older models.

If your morning commutes to the office are on the longer end or taking a long-haul flight, you won't have to worry about scouting out an outlet to charge your device. Like all other models, the battery can last for weeks instead of days. During a holiday, I've been able to forgo packing the extra charger altogether because I can count on my battery lasting for the full trip.

Amazon Kindle Colorsoft displays book titles, art, and highlights in colour.In the Amazon Kindle Colorsoft highlight your text as you read in yellow, orange, blue, and pink. | AMAZON PRESS

Plus, the Kindle Colorsoft has a waterproof design, so you can read worry-free at the hotel pool without the need for a case or worrying about damaging a traditional book. And if you drop the Kindle into the sand while reading on the beach (like I have), or accidentally spill a drink over this compact 7-inch e-reader, you can simply rinse it off worry-free.

What's especially great about the colour e-reader is that you can highlight passages in four different colours - yellow, orange, blue, and pink - and filter these annotations later for easy reference. This is especially helpful when attending book clubs or studying. You can organise your notes based on the various colour options.

a woman in pink pjs sits and reads on a kindleKindle Unlimited is like Netflix for digital books, with millions of fiction and non-fiction Kindle books, magazines, and audiobooks to enjoy on your phone, tablet, or Kindle devices over the next three months — all for 99p | AMAZON PRESS OFFICE | GB NEWS

The Kindle Colorsoft comes with 16GB or 32GB of storage. Both can hold thousands of books, so 16GB is usually enough for most readers. Plus, you can also bundle both with its popular Kindle Unlimited subscription for just 99p,.

Kindle Unlimited is Amazon’s subscription service that lets you read as many ebooks as you want from a vast library of over a million titles, plus select audiobooks and magazines — all for a monthly fee. It’s perfect if you're an avid reader who loves exploring new authors and genres without buying each book individually. Speaking from experience, I've discovered and read countless books I otherwise may not have picked up at my local bookstore.

Amazon usually charges £9.49 per month for Kindle Unlimited, making it one of its most expensive subscriptions — it's pricier than Amazon Prime, which includes unlimited next-day delivery on thousands of items and Prime Video access. But if you subscribe before January 5, you can secure three months for just 99p. Yes, really.

Cancel anytime, and you won't spend less than £1 for three months of access to the complete catalogue.

Every eBook included with Kindle Unlimited can be downloaded and accessed from your iPhone, iPad, Kindle ereader, Android phone or tablet. You can switch between any of these gadgets — handy if you find yourself with a wait, but you've left your tablet at home — with reading progress synchronised between all of your devices.

Similar to Netflix, Kindle Unlimited offers a rotating selection of millions of ebooks, magazines, and audiobooks from Amazon's enormous ebook catalogue. Over the coming months, you'll likely see new bestsellers and page-turners added to the selection that you can download and read.

Download and read millions of Kindle books on ANY device for 99p

kindle unlimited deal image

For a limited time, Amazon is offering three months of Kindle Unlimited for 99p. This subscription is like Netflix for books, and usually costs £9.49 per month — making it one of the most expensive services Amazon offers. That's what makes this price crash such an incredible deal!

Cancel anytime during the three months and pay just 99p to download and read hundreds of thousands of bestsellers, non-fiction, travel guides, recipe books, and much more across all of your devices

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Kindle Unlimited
$28.47 $.99

This discount is only available for the next few days, but it will allow you to continue reading from a selection of millions of books until April 2026 comes around. This 99p deal offers a saving of £27.48 compared with the standard cost of Kindle Unlimited for that duration.

Cancel any time before the end of the three months, and you’ll pay nothing more. If you don’t want to spend 99p, then you can sign up for a 30-day free trial to access everything included with Kindle Unlimited at no cost.

How to trade in your older Kindle deviceIf you're looking to dip into even more savings, follow these steps to trade in your older Kindle:Choose an eligible Kindle associated with your Amazon account or search for other device(s), even if bought elsewhere.Answer a few questions about the condition of your device(s) to receive a trade-in quote. Even non-working devices are eligible.Print a shipping label and send your device(s) for free - Amazon will verify the condition within 3 days after receipt.Once your trade-in is complete, an Amazon gift card equal to the appraised value of your old device(s), plus the 20% discount towards any new qualifying Kindle E-reader, will be automatically applied to your account.
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