Alexa users asked about King Charles, Elon Musk's net worth, and Barbie more than anything else in 2023
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Oppenheimer, Ed Sheeran, and farts also made it onto the podium
Amazon has revealed the most common questions that AI-powered assistant Alexa has answered over the last year. King Charles III’s coronation, Elon Musk’s net worth, and queries around blockbuster films Barbie and Oppenheimer ranked as some of the most popular questions.
The US retail giant revealed “When is the king’s coronation?”, “How old is King Charles?” and “How many birthdays does the king have?” were among the top queries from Alexa users in the UK.
“Alexa, long live the king” and “Alexa, sing the national anthem” also reigned among the top Royal-related utterances of 2023.
The coronation has been a common theme for online searches across platforms this year, with Google revealing earlier this month that “When is the coronation?” was the most searched for "when" question of the year via its popular search engine.
Elsewhere in Amazon’s figures, major film releases Barbie and Oppenheimer were the subject of the top film-related questions, with vast numbers of Alexa users asking “When did Barbie come out?” and “How long is Oppenheimer?”.
Farts were also on the public’s mind throughout 2023, with Amazon highlighting 10 separate queries around the bodily function in its annual ranking, including “Alexa, do a wet fart”, “Alexa, do a squeaky fart”, “Alexa, do a ketchup fart”, “Alexa, fart seventeen times in a row”, and “Alexa, rap about farts”.
Amazon’s data also showed widespread interest in celebrities and sportspeople, with “How tall is Lionel Messi?”, “How old is Elton John?” and “Who is Jennifer Lopez married to?” among the top people-related searches of the year alongside “What is Elon Musk’s net worth?”.
With Alexa-powered smart speakers often found in home kitchens, Amazon revealed the most requested recipes from UK users, with Yorkshire pudding top, ahead of pancakes, banana bread, chilli con carne and apple crumble.
Ed Sheeran was named as the most-played artist via Alexa, snatching the Gold medal position ahead of Taylor Swift, Lewis Capaldi, and Elvis Presley. But the Thinking Out Loud singer didn’tsecure the most-played song, with that honour going to Flowers by Miley Cyrus.
Endless Summer Vacation, the latest album from Miley Cyrus that features the record-breaking song, was also named as the most-played album, beating Harry’s House by Harry Styles.
Meryem Tom, Alexa UK and Ireland country manager said: “From the more meaningful to the mundane and the downright quirky, Alexa’s most asked questions provide another fascinating snapshot of how customers in the UK use Alexa to learn, get help with tasks or ask for some quickfire entertainment.”
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