Carlos Alcaraz, 22, lands new job just days after Wimbledon final defeat to Jannik Sinner
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Tennis sensation Carlos Alcaraz has been unveiled as the new Global Ambassador and Chief Progress Officer for GetPRO, Danone's high-protein dairy brand.
The multiple Grand Slam champion has signed a multi-year partnership that will see him spearheading the brand's mission to inspire individuals to unlock their potential.
The collaboration marks a significant move for GetPRO as they bring on board one of tennis's brightest stars. Alcaraz will use his platform to promote the brand's philosophy that progress is achievable for everyone, from elite athletes to fitness beginners.
His appointment comes as the Spanish player continues to dominate the international tennis circuit, having recently competed in a hard-fought Wimbledon final.
PA
|Tennis sensation Carlos Alcaraz has been unveiled as the new Global Ambassador and Chief Progress Officer for GetPRO, Danone's high-protein dairy brand
In his new role, Alcaraz will champion the belief that progress is universal and deeply personal.
"As an athlete, I know how important it is to keep growing, no matter what you've already achieved. Progress is personal - it's about learning, improving, and pushing yourself forward, whether that means chasing a championship or just getting a little better each day," said the 22-year-old.
The tennis star expressed enthusiasm about inspiring others through the partnership.
GETPRO
|Carlos Alcaraz is set to juggle his new role with his tennis responsibilities with his new role at GetPRO
"I'm excited to work with GetPRO high protein to inspire others to unlock their own potential day after day and embrace their own journey. Because everyone, including myself, is a work in progress," he added.
GetPRO's range features high-protein dairy snacks specifically formulated to support training and muscle recovery.
Each serving contains up to 25g of complete protein alongside essential amino acids, with no added sugars and low or zero fat content.
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The products are designed to help build and recover muscle whilst reducing fatigue, making them suitable for athletes at all levels.
The brand positions itself as an ally for anyone seeking to fuel their progress, offering convenient nutrition that supports both professional athletes and everyday fitness enthusiasts in their personal development journeys.
Tom Hickton, Category Marketing Director Dairy UKI at Danone, welcomed the partnership with enthusiasm.
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"We're proud to have Carlos on board as GetPRO's Global Ambassador and can't wait to see how his new role as Chief Progress Officer will inspire people to define and pursue their own steps towards progress," Hickton said.
He emphasised the brand's inclusive approach to fitness and personal development.
"Here at GetPRO we want to support everyone in their progress journey no matter how far along they are. Carlos is the perfect person to help us champion that mindset - he's achieved a great deal, yet remains deeply committed to continuous growth and learning," he added.
The development comes just days after Alcaraz lost to Jannik Sinner in the final of Wimbledon.
Sinner secured victory via a 4-6, 6-4, 6-4, 6-4 scoreline on Centre Court on Sunday.