Travis Kelce looked close to tears as he shared a heartwarming embrace with Taylor Swift after the Kansas City Chiefs beat the San Francisco 49ers in overtime at Super Bowl LVIII.
Kansas City became the first time since 2005 to win back-to-back Super Bowls in dramatic fashion.
Patrick Mahomes put in another MVP performance as the NFL showpiece went into overtime for only the second time in the sport's illustrious history.
He threw the winning touchdown pass with the Chiefs celebrating wildly with confetti raining down on the field.
Travis Kelce was close to tears
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Kelce was in a party mood on stage with a beaming smile as he lifted the Lombardi Trophy aloft.
Swift, who had flown from Japan on Saturday evening to attend the Super Bowl in Las Vegas, came down from the stands to show her support for her boyfriend.
She cheered and clapped as Kelce lapped up the applause on stage, who confidently said the Chiefs will be back next year vying for a third consecutive title.
"We've been fighting for this all year," he said.
"The goal has always been to get three [in a row] but you can't do it without getting two and we've had a target on our back all year.
"We get a chance to do it all again next year. I'll see you there. Viva Las Vegas!"
Emotions were clearly running high as he stepped off the stage to hug Swift for the first time since winning his third Super Bowl.
The pair kissed repeatedly with Kelce seemingly close to tears with his eyes welling up.
Travis Kelce is now a three-time Super Bowl champion
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It very nearly wasn't going to be the fairytale ending for NFL's new super couple.
The 49ers opened up a 10-0 lead to start the game with the Chiefs leaving it late in the first half to get their first points on the board.
The half-time break seemingly kicked Kansas City into gear as both teams began opening up more on offence as Patrick Mahomes and Kelce began to find their groove.
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Travis Kelce and Taylor Swift have become the new super couple in the NFL
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The two sides couldn't be separated in normal time though with the Super Bowl going into overtime - the first time since the rules were changed.
The 49ers had possession first, but were only able to finish with a field goal.
That gave Kansas City the chance to win the game and Mahomes left it late to deliver a touchdown pass to Mecole Hardman to win the Super Bowl.