Fifa has u-turned on its controversial water bottle ban just days before the World Cup kicks off.
In a video shared late last night, the tournament's chief operating officer confirmed that all fans would be allowed to bring in bottles to the stands - with very tight specifications.
Supporters are allowed a single, soft, plastic, 20oz (590ml), factory sealed, disposable bottle with them.
"I'd like to provide some clarity on our hydration policy," Heimo Schirgi sighed - mere days after bringing in the ban.
He then showed off a disposable Smart Water branded bottle, and a pink plastic reusable cup.
"This is allowed... this is not allowed," he grimaced.
The last-minute U-turn swiftly led to mockery from fans online.
"So you got shamed and capitulated?" one asked.
Another jabbed: "I'm surprised you aren't charging for breathing the air in the stadium... Maybe the next one."
World Cup chief operating officer Heimo Schirgi explained what kinds of bottles were allowed at the tournament
|X/FIFACOM
One more raged: "B******s! You money-grabbing w*****s would put card readers at emergency exits if you could!"
Earlier, Fifa had claimed the ban was in place to "prevent risk and injury to players and attendees".
"Fifa is committed to protecting the health and safety of all players, referees, fans, volunteers and staff," a spokesman said.
The U-turn appears to only be partial - the original rules been broader, letting supporters carry empty, transparent plastic bottles of up to one litre into grounds.
But it may placate fears of dehydration in the stands after experts sounded the alarm.
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At last summer's Club World Cup in the US, Fifa charged up to $6 (£5) for bottled water - despite sweltering heat
|GETTY
Dr Theodore Keeping, from Imperial College London, told the BBC: "Allowing fair and equitable access to hydration is a basic first defence against the extreme heat risks climate change is bringing to this World Cup."
While the Free Lions England fan group described the ban as a "strange, late change" which caught supporters off-guard.
Even the Prime Minister had weighed in - Sir Keir Starmer branded it "just wrong", adding: "I can't help but think that it's about making money."
The Mayor of New York City - fellow Arsenal fan Zohran Mamdani - said it was "concerning".
While fellow host city Toronto's Mayor Olivia Chow, speaking to Canadian outlet CP24, said: "It is a pure money grab. Why do you need to buy a water bottle when you can just carry your water in?
Gianni Infantino had been ridiculed over the ban | GETTY"It is cheaper that way and good for the environment. It is outrageous. They are just trying to make more money. They are already making billions of dollars. Stop it."
At last summer's Club World Cup in the US, Fifa charged up to $6 (£5) for bottled water amid similar concerns over high temperatures.
It remains unclear what the prices may be this summer - with water brand Dasani expected to be sold in venues across the US, Mexico and Canada.
The Athletic reported yesterday that the decision to ban the bottles was "highly influenced by commercial considerations", according to a Fifa insider.
Fifa's agreement with World Cup host cities mean the organisation and its affiliates - rather than the cities or venues themselves -will take home the bulk of revenue from concessions sales at the grounds.