League One club Huddersfield have announced that they are celebrating South Asian Heritage month this week by dedicating their fixture against Stevenage on Saturday to the festivities.
However, earlier this year during St George's Day, the Yorkshire outfit were pointedly silent, only posting a short message on social media site X.
This is the second match that Huddersfield have dedicated to South Asian Heritage month, which runs from July 17 to August 18 - ending last week.
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Huddersfield announced their plans to celebrate South Asian Heritage month
|Huddersfield FC/X
This year, Huddersfield announced that they will be celebrating the month by opening several activities as well as special catering, entertainment and more.
A statement on their website read: "With such a rich and diverse South Asian population within our local community and amongst our supporters, we wanted to do our part to show our appreciation of those cultures, with that heritage and history deserving of its own spotlight and understanding.
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"As part of our Terriers Together beliefs, we want Huddersfield Town to be open and inclusive to all, with the Club openly committed to doing what possible to have as diverse a staff and supporter-base as possible in direct reflection of the demographics within our locality.
"On match day supporters will see traditional Punjabi food available outside the Accu Stadium within the Fan Zone made by Najjos based in Lindley, henna artist Nadia Karim available within the Community Hub to provide traditional patterns and artwork on supporters’ hands, dhol players Kalvin Singh and Arun Kholi bringing their own unique atmosphere to proceedings and more!
"Proud of the diversity of cultures and ethnicities within Huddersfield as a whole, our Club, our staff and our supporters, today is one of many ways through our Terriers Together work that we are attempting to breed authentic and genuine inclusivity."
Earlier this year during St George's Day, no such festivities appear to have been held by the club celebrating English heritage.
The EFL outfit posted on X earlier this year on April 23: "Happy St George's Day, Terriers!"
That included a picture of the flag - but that appears to be as far as their celebrations went.
When Huddersfield were approached for comment, they replied: "We are proud to celebrate St. George’s Day annually at the Club."
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Huddersfield failed to celebrate St George's Day in the same manner they are with South Asian Heritage month
|PA
Huddersfield is renowned for his diverse ethnic makeup and includes a significant portion of Asians, as well as a large Muslim population.
According to the 2021 Census, two-thirds of the town is White with over 20 per cent of the 141,000 registered as Asian.
Non-Christians also make up most of the population of the West Yorkshire town, with over 60 per cent of the population belonging to religions such as Islam, Hinduism and Sikhism.
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