Everton fans have turned their nose up at the name of the club's new stadium following a multi-year naming rights deal with a commercial law firm.
The club confirmed the partnership on Friday evening, describing it as "one of the largest stadium naming rights deals in Europe".
The 52,888-seater venue at Bramley-Moore Dock will welcome fans from August this year, as the Toffees prepare to leave Goodison Park after playing their final match there against Southampton on Sunday.
Everton announced the stadium's new name will take inspiration from commercial law firm Hill Dickinson.
Founded in 1810, the firm has 11 offices across the UK, Europe and Asia.
Everton fans are not happy with their stadiums new name
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The partnership brings together "two Liverpool institutions" with a shared history dating back to Everton's founding in 1878.
In their statement, Everton highlighted how both organisations share similar values: "Hill Dickinson's international growth has been underpinned by the hallmarks that also define Everton with both organisations striving for excellence, supporting their local communities and delivering long-term positive impacts."
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The new Hill Dickinson Stadium is set to become more than just a football ground. With its 52,888-capacity, the venue will serve as "a year-round destination for major sport, music, entertainment, business and cultural events".
The stadium is positioned as the centrepiece of North Liverpool's wider regeneration plans.
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Everton will be leaving their home of 133 years at the end of this season
|PA
According to Everton's statement, it will "deliver thousands of jobs, attract significant inward investment, and serve as a catalyst for long-term social and economic growth in the city".
The waterside ground represents a significant upgrade from the club's historic Goodison Park home.
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Not all fans have reacted positively to the new stadium name.
Some supporters took to social media platform X to express their disappointment, with one claiming it "might be the worst stadium name in the world".
Another fan lamented: "At least Goodison had the aura. Damn that sounds like a library."
A third supporter simply commented: "We never make it easy for ourselves."
Everton will play their last home game against Southampton
|PA
While fans adjust to the new stadium name, Goodison Park will continue to play a role in Everton's future.
The historic ground, which has been the club's home since 1892, will become the permanent home of Everton's women's team next season.
This ensures that the beloved venue will remain an active part of the club's legacy even as the men's team moves to their new waterfront home at Bramley-Moore Dock.