World darts champion Luke Littler is already enjoying millionaire status, with accounts revealing more than £1million in cash sitting in his business.
Newly filed documents at Companies House show that his firm, Luke Littler Darts Ltd, reported cash reserves of £1,074,971 in 2024. While creditors are listed at £383,329, much of that figure is expected to cover tax obligations.
And the numbers for 2025 are set to look even stronger, thanks to Littler branching out beyond the oche. The teenage star recently launched his own online store, The Nuke Merchandise Shop, which has quickly turned into another lucrative income stream.
Fans have been snapping up replica playing shirts, darts sets, hoodies, £17 T-shirts and even signed photos retailing for £200.
Luke Littler is already a millionaire at just 18 years old
| PATo separate his earnings, according to The Sun, Littler has established a second company dedicated to his merchandise business, distinct from the one that manages his darts winnings.
On top of that, the ambitious 18-year-old has also set up a property firm, broadening his investment portfolio.
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But his efforts to build a presence in the United States have hit a snag. Littler applied to trademark his brand across the Atlantic, aiming to sell clothing and sportswear under the “Luke the Nuke” banner.
However, the United States Patent and Trademark Office (USPTO) has issued what it described as a “total refusal,” citing several problems with the application.
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Luke Littler has gained lots of his income from selling merchandise on his website
|Luke Littler Store
The Warrington-born star now has six months to address the issues raised. According to officials, he failed to provide a valid email address, confirm his identity, appoint a US-based legal representative, and properly define the classes of goods he intends to sell.
The notice to Littler read: “Notice of Provisional Full Refusal. The USPTO must receive applicant’s response within six months of the date on which the notification was sent.”
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Trademark experts stress why the process is so important.
One explained to the newspaper: “A trademark legally protects a brand by distinguishing its goods or services from those of others. It grants the owner exclusive rights to use the mark in connection with specific goods or services and allows them to take legal action against those who infringe upon those rights.
"Essentially, a trademark acts as a badge of origin, helping consumers identify the source of a product or service.”
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| PALittler already has similar protections in place in the UK. And while his US application may be on hold, his profile in Britain continues to soar.
Earlier this year he defeated Michael van Gerwen, lifting the World Championship trophy and cementing his status as one of darts’ brightest young stars.