Princess Kate's clever fashion strategy was on display with her back-to-back Wimbledon looks.
The Princess of Wales made a stylish return to Wimbledon on Saturday, attending the women's singles final between Iga Świątek and Amanda Anisimova.
She chose a bespoke cream dress from Self Portrait that bore striking similarities to the pale green version she wore from the same designer in 2023.
Her carefully selected accessories included the Cartier Bleu timepiece, a 2014 anniversary gift from Prince William.
Princess Kate's clever fashion strategy on display with back-to-back Wimbledon looks.
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A purple bow adorning her jacket served as a thoughtful tribute to the All England Lawn Tennis and Croquet Club's traditional colours of green and purple, established in 1909.
She completed the ensemble with an Anya Hindmarch woven leather handbag and a gold Maya Torque bracelet from Halcyon Days.
For Sunday's men's final, Kate selected a bespoke royal blue V-neck midi dress by Roksanda featuring gathered fabric detailing on one shoulder. The design echoed a yellow Roksanda dress she wore in 2022 with remarkably similar shoulder detailing.
She paired the elegant dress with tan Celia heels from Ralph Lauren, Cartier earrings and a gold Daniella Draper necklace. To shield herself from the summer sun, the princess wore a floppy straw sun hat from L.K. Bennett and rounded tortoiseshell Ralph Lauren sunglasses.
Princess Kate pictured wearing Self-Portrait at Wimbledon in 2023 (left) and 2025 (right).
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The royal's weekend wardrobe choices demonstrated her preference for revisiting successful silhouettes from previous Wimbledon appearances.
By choosing bespoke versions of dresses from designers she has previously worn to Wimbledon, Kate demonstrated a deliberate approach to her public wardrobe.
Her selections from Self Portrait and Roksanda showed consistency and brand loyalty whilst maintaining the elegance expected at such occasions.
This strategic dressing approach reinforced her commitment to trusted fashion houses. The princess's careful curation of accessories, from the symbolic purple bow to luxury timepieces and jewellery, showed attention to detail in every aspect of her appearance.
Princess Kate wearing Roksanda looks at Wimbledon in 2022 (left) and 2025 (right).
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Princess Kate is patron of the All England Lawn Tennis and Croquet Club.
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Her fashion choices marked a confident return to the public eye following her health challenges.
Kate's appearances at both finals continued her duties as patron of the All England Lawn Tennis and Croquet Club, a role she has held since 2016. The princess maintained the tradition of presenting trophies to the champions at both the women's and men's finals.
These Wimbledon appearances marked a significant moment in her return to public engagements. The championships were among the limited public events she attended in 2024 whilst undergoing cancer treatment.
The princess had announced in January that she was in remission and focusing on her health. Her confident presence at Wimbledon signalled her gradual return to full royal duties.