Princess Eugenie and Princess Beatrice's "deliberate strategy is working" amid their comparison with Princess Kate, a PR expert has claimed.
Prince Andrew's daughters are not currently working members of the Royal Family, and have "largely kept out of the limelight recently".
A PR expert argues this is because of their association with the Duke of York, who stepped down from royal duties in 2019 due to his friendship with the convicted sex offender Jeffrey Epstein.
Luana Ribeira, the founder of Dauntless PR, spoke exclusively to GB News to explain how Beatrice and Eugenie can keep high popularity among the British public.
Eugenie and Beatrice's 'deliberate strategy is working' amid Kate comparison
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She said: "I feel for Beatrice and Eugenie as they can’t help who their father is and I think the British public is reasonable enough not to blame them by association.
"They both come across as perfectly likeable in their own right and they seem to just be getting on with their roles as minor royals and, more importantly, mothers."
Eugenie married Jack Brooksbank in 2018, and Beatrice married Edoardo Mapelli Mozzi in 2020.
Beatrice and Edoardo welcomed their first child Sienna in 2021, while Eugenie has two children, August, two, and Ernest, seven months.
Princess Eugenie and Princess Beatrice at Platinum JubileePARibeira continued: "The princesses have largely kept out of the limelight recently, which I imagine is a deliberate strategy.
"Although not working royals at the moment, there is the possibility they could be given official duties in the future."
The PR expert offered her suggestions for how Beatrice and Eugenie could remain popular, despite the association with Prince Andrew.
She claimed: "I think their best tactic is simply to continue as they are – adopting the quiet dignity which has worked so well for Queen Elizabeth II and William and Kate."
Kate's strategy is to 'never complain and never explain'
PALATEST ROYAL NEWS:
Queen Elizabeth also adopted the same strategy of 'never complain and never explain'
PAThe late Queen and the Prince and Princess of Wales both adopt the same royal strategy, which is to never complain and never explain.
This, according to many PR experts, is the reason why the Royal Family can survive any scandals the institution may face.
Sarah Ferguson's two daughters continue to hold down jobs and raise their children largely out of the public eye.