Princess Beatrice ‘shies away from public scrutiny’ while Eugenie ‘understands her status’
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Princess Beatrice "shies away from public scrutiny", whereas Princess Eugenie "understands her status", a PR expert has claimed.
Eugenie, 34, is also thought to be "less reserved" than her older sister, Princess Beatrice, 35.
Rochelle White, the Founder and Creative Director of Rochelle White Communications, spoke exclusively to GB News to explain the key differences between the York Princesses.
She said: "Beatrice is a more reserved person compared to her sister Eugenie and likes to keep herself private and away from public scrutiny.
"Eugenie understands and uses her status to build on her personal brand, businesses and things she is linked to and works on.
"She no doubt has a different outlook and wants to be more relatable and reachable in what she says and does, a bit like her mother."
The Duchess of York, 64, is an extroverted personality who thrives in interviews and on stage promoting her projects.
Fergie also runs an Instagram page with 720,000 followers, less than half of Eugenie's 1.8 million followers.
White continued: "I do feel that Eugenie's presence online on Instagram is very much about that and also gives enough without giving away too much.
"Her sister Beatrice could be more reserved as she has seen and semi-experienced the backlash and also the scrutiny that comes with it."
One of the heaviest pieces of backlash that Beatrice received was after she wore an eccentric Philip Treacy hat to Princess Kate and Prince William's wedding in 2011.
After the wedding, Beatrice and Eugenie landed on worst-dressed lists and TheMail called their looks "outlandish".
Princess Beatrice lives a more private lifestyle with her husband and daughter
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However, Beatrice seemed to get the brunt of the backlash.
A Facebook page called "Princess Beatrice's ridiculous wedding hat" was created, although has since been deleted.
Princess Beatrice does not have a public Instagram page; instead, she has a private account, meaning royal fans have to request to follow Prince Andrew's daughter.
The private account has just 674 followers, which include Edoardo Mapelli Mozzi, Sarah Ferguson, James Middleton, and even Prince Harry's ex-girlfriend Chelsy Davy.