Prince Harry's friend has rushed to Meghan Markle's defence, claiming Americans are "more classy".
Described by British television critics as "toe-curlingly unlovable TV", the Duchess of Sussex's series, With Love, Meghan, attracted mockery from some Netflix viewers in the UK.
As Netflix gears up to air a second series of the lifestyle show, one of Prince Harry's friends suggested British viewers may be too cynical to fully embrace it.
Alex Rayner has been pals with the Duke of Sussex for over a decade, having travelled to the North Pole with Harry on a charity trek in 2012.
Prince Harry's friend rushes to Meghan's defence saying Americans are 'more classy'
|NETFLIX / GETTY
Mr Rayner told The Mail that Britons are "too cynical" to enjoy the glossy series filmed in Montecito.
"I'd argue it's made for the American market, maybe a little bit more than for us," he explained.
"'We're a little bit more cynical. For us, we're about old Mrs Miggins over the Aga doing her marmalade.
"Whereas, in America, they're a little bit more classy about it. They want a bit more."
Prince Harry went to the South Pole in 2013
|GETTY
Mr Rayner, 46, who was educated at Eton College just like Prince William and Prince Harry, stressed that the Duchess of Sussex's As Ever label should be celebrated.
"I think she gets a really tough rap about it. What she tries to do with her food at As Ever is absolutely fantastic," he said.
He added: "Both Harry and his father are passionate about sustainable, field-to-fork methods.
"And that's very much what Meghan's all about as well, but people pillory her.
Meghan Markle and Chrissy Teigen poctured during the Netflix trailer | NETFLIXLATEST ROYAL NEWS:
Meghan Markle was seen wearing a necklace worth £6k in the official trailer for the second series of her Netflix programme
|NETFLIX
"There's an enormous level of support and an appetite to see what Harry and Meghan get up to, as with any member of the Royal Family."
Mr Rayner drew attention earlier this year when defending the Duke of Sussex in the row over his charity Sentebale.
Prince Harry resigned from his role as patron amid a fallout with the charity's chairwoman, Dr Sophie Chandauka.
The Charity Commission subsequently made no findings of wrongdoing concerning Prince Harry, and also found no evidence of widespread bullying, harassment or misogyny and misogynoir at Sentebale.