Meghan Markle’s new wine has prompted a gentle warning from the As Ever company. The Duchess of Sussex's latest wine release, the 2024 Napa Valley Rosé, remains on sale almost a full day after hitting the virtual shelves of her lifestyle brand, As Ever.
The rosé, launched on August 5 to follow the Duchess of Sussex’s 44th birthday, came after the rapid success of her 2023 vintage, which sold out in less than an hour on July 1, 2025.
Unlike that batch, the 2024 edition has remained available for longer, leading to questions and speculation about interest among fans. On Instagram, As Ever suggested this may be due to increased stock levels.
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Meghan Markle’s new wine prompts gentle warning from As Ever company
|PA
In an Instagram Story shared on August 5, the brand wrote: “We made so much more this time round, and yet it's still going fast! Don't miss out.”
A more recent post on As Ever’s main Instagram feed appeared to serve as a gentle warning to fans to purchase the wine before it sells out.
The caption read: “What’s better than a glass of rosé on a sunny day? Rosé popsicles perchance? Yes, please, and thank you.
"Shop our newest Napa Valley summer favorite while supplies last.”
The 2024 rosé is the latest product in Meghan’s growing lifestyle empire, which officially launched on April 2 this year.
The debut collection, including items such as crepe mix, orange blossom honey, shortbread cookie mix, lemon ginger tea, apricot and raspberry spreads, and a bottle of 2023 rosé, sold out within hours.
The rosé revival appears to tap into the brand’s signature aesthetic: California charm with a nostalgic twist.
The original 2023 bottle was praised for its soft blush hue and elegant packaging, and fans have eagerly awaited its follow-up.
The 2024 Napa Valley Rose remained available to buy over 24 hours after going on sale
| AS EVERLATEST ROYAL NEWS:
A photo shared by As Ever on July 30, 2025 | AS EVERThe description for the 2024 bottle reads: "Our 2024 Napa Valley Rosé evokes the same effortlessly elegant notes of our debut vintage: delicately balanced, with soft notes of stone fruit, a gentle minerality, and a lasting finish.
"Reminiscent of the finest Provençal styles, this thoughtfully crafted blend is perfect for summer’s end."
While As Ever has not disclosed how many bottles were produced this time, the messaging suggests a significant increase in stock.
Still, the brand’s warning that it’s “still going fast” may prompt another rush in sales as fans scramble to secure what is quickly becoming a seasonal tradition for Meghan’s followers.