Meghan Markle urged against pursuing new venture: 'It's a disaster'

Svar Nanan-Sen

By Svar Nanan-Sen


Published: 12/10/2025

- 16:16

The Duchess of Sussex previously outlined industries she will look to enter through her As Ever brand

Meghan Markle has been urged against pursuing new ventures in fashion after previous “disastrous” collaborations.

The Duchess of Sussex discussed the possibility of moving into fashion or beauty with her As Ever lifestyle brand during an interview with Bloomberg in August.


Meghan said: “I'm open to the possibilities of what can happen.

“Certainly, in the expansion of As Ever, I would not put beauty or fashion out of the mix. I think those are things that people associate with me and it's categories that I really love.

“I just wanted to start with something that felt a little bit closer to home.”

Meghan Markle

Meghan Markle has been urged against pursuing new ventures in fashion after previous “disastrous” collaborations.

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GETTY

However, a Sussex critic hit out at the duchess for not being aware of her strengths.

The source told the Mail: “The Bloomberg interview [in August] was odd because it felt as if Meghan had no idea what she was talking about.

“She said that everyone associates her with fashion, and that's not the case.

“She has given quite a few print interviews in her career and more often than not they are a disaster.

“It's not her best medium, she doesn't tend to come across very well.”

Meghan Markle

The Duchess of Sussex previously outlined industries she will look to enter through her As Ever brand.

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GETTY

It comes as a source claimed that Meghan Markle is ‘lost’ as her As Ever brand is struggling amid a huge investment from Netflix.

The Duchess of Sussex and the streaming giant confirmed this summer that their partnership included her lifestyle company as well as a multi-year, first-look deal for film and television projects.

However, an insider has claimed that Meghan is not making as much money from As Ever as she expected due to the significant portion of the profits that Netflix is receiving.

A source told the Mail: “At the moment she is literally lost because the whole jam-making business did not work out in the way she thought it would.

“Nobody has seen any figures, but I don't think they are that good.

“I know they just released a Sauvignon Blanc, but it's not going to make her lots of money because Netflix owns the business.”

Meghan Markle

The Duchess of Sussex is not currently seeking any new investors.

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GETTY

Netflix, as an investor, will be taking a portion of any profits, and the streaming company has been heavily involved in running the business.

In her Bloomberg interview in August, Meghan confirmed that Netflix is currently the sole backer for her As Ever brand.

The Duchess of Sussex added that she is not currently seeking any new investors.

Meghan said regarding the Netflix investment in the business: "I thought that it would be great just to build out my own team and really do it purely on my terms, but then I also would say Netflix made a really compelling sell.”