Meghan Markle has kicked off a countdown for the latest release from her lifestyle brand, As Ever, as a new vintage of rosé wine goes on sale today.
On August 4, Meghan’s 44th birthday, As Ever announced that the brand’s signature pink wine would return to shelves just a day later, after the first batch sold out in under an hour on July 1.
“Today, our founder celebrates another year (Happy Birthday, Meghan!) and tomorrow, we're raising a glass to celebrate our newest release!” read the email newsletter sent by As Ever on Monday. We are thrilled to share that our 2024 Napa Valley Rosé is available tomorrow, Tuesday August 5 at 12 PM PT / 3 PM ET.”
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Meghan Markle launches countdown for new rosé wine sparking fan frenzy
|GETTY / INSTAGRAM
“Harvested under the California sun, this dazzling vintage embodies everything we love – it's where timeless elegance meets the spirit of summer,” it continued.
“We've worked thoughtfully to bring these exceptional bottles to you, and more of your other favorite As ever products are also being restocked shortly.
"There is so much to celebrate, and we're honored to share these special moments with you.”
The message closed: “Cheers to birthdays, a new vintage, and the last golden weeks of summer,” signed by the As Ever team.
Meghan Markle launched a countdown for her new wine
|INSTAGRAM / AS EVER
As the release neared, the brand launched a countdown timer on Instagram Stories, alerting fans to the 8pm BST drop time. The link directs followers to wine.asever.com, where they can shop the new vintage.
One excited fan wrote on social media: "Countdown to the release of the Napa Valley 2024 #AsEverRosé. Are you ready?"
A photo from the email showed the 2024 edition of the rosé presented on a silver platter with two glasses poured beside it.
The Duchess of Sussex previously teased the new launch in a July 30 newsletter to subscribers, revealing that this second rosé release would be a 2024 Napa Valley vintage rather than a restock of the original 2023 blend.
A photo shared by As Ever on July 30, 2025
|AS EVER
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A photo from the As Ever newsletter on August 4, 2025
|AS EVER
“We are pleased to share that our 2024 Napa Valley Rosé will be available for purchase next week,” said the message, which included a photo of the bottle inside a straw tote bag.
“It marries the same harmony of notes from our first blend and creates an elegant medley of delicate yet memorable flavor. You’ll want to clink glasses with friends as the sun sets, toasting to a summer of joy,” it continued.
To build excitement, As Ever also posted two beach-themed photos to Instagram, showing the wine being poured in the ocean surf and nestled in the sand next to a full glass.