A royal commentator has slammed Meghan Markle for her lifestyle brand and claimed the business venture is "out of touch".
The Duchess of Sussex launched the new business and gave the public an idea of the products it will produce by sending jars of strawberry jam to influencers across the US.
Meghan sent the product to several celebrity friends including Abigail Spencer, the duchess’s Suits co-star, fashion designer Tracy Robbins and socialite Kris Jenner.
Speaking to GBN America, US journalist and royal commentator Lee Cohen blasted the move as "monumentally eye-rolling".
Meghan has set up a new lifestyle brand
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He explained: "This is so monumentally eye-rolling. Even for Meghan, when I first became aware of this I thought that 'Jam Gate' was something the cartoon series South Park came up with to ridicule the duchess again.
"The tone deafness, it's deafening. Especially from a person who had serious ambitions to be an influential world leader, to now be sending her gal pals jam for social media snaps."
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GBN America host Nana Akua agreed with the journalist and said: "It's so vacuous actually because what she wants is to be an influencer, as a member of the Royal Family doing the things that she could have been doing, you have incredible influence.
"It could have been far more outreaching than anything that you're going to get from selling jam and birdseed and doing some gardening and a bit of cooking on social media.
"It's just such a scattergun, disjointed approach. I just don't get it. I think she's failed badly. I think they both have."
Nana also noted: "King Charles has his own jam and his jam retails for just under £7, so it's quite cheap.
Lee Cohen blasted the duchess for the business venture
GBN America
"All the money he profits will go to charity. That's how he and his jam works. Her's is eye-wateringly expensive and whatever profit she makes goes straight into her pocket. it just really doesn't sit well with me."
Cohen added: "And the King didn't recruit his gal pals with their rictus grins and Cheshire cat grins, displaying the the holy jam for all to see on Instagram."
The Duchess is expected to officially launch American Riviera Orchard later this spring, with a source telling PeopleMagazine last week: "Meghan finds the name American Riviera Orchard perfect. It feels authentic to her.
Meghan sent jam to her friends, including socialite Kris Jenner
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"She can't wait for the website to launch. She is excited about her latest, personal venture. This is something she's been wanting to do for a while. She is excited to share her style and things that she loves.'
The strawberry jam from Meghan's American Riviera Orchard brand seems to fit with the couple's latest Netflix plans.
Meghan is going to launch a Netflix show which will "celebrate the joys of cooking and gardening, entertaining, and friendship".