Meghan Markle £13 bookmark sparks backlash as fans claim product is 'cheaply made'

Fintan Starkey

By Fintan Starkey


Published: 04/02/2026

- 13:22

The Duchess of Sussex launched As Ever in April 2025

Meghan Markle’s limited edition bookmark has sparked backlash online after a video appeared to show it struggling to hold pages.

The bookmark launched at a price of £13, but now that fans have received the product, social media users have begun to claim it is “cheaply made.”


The item was made in the UK and was described to buyers as “a small reminder that rest is part of the ritual.”

A video posted on X features a user reposting an As Ever Instagram story, which appears to show the bookmark struggling to hold the page in place, which they captioned: “Omg! The As Ever bookmarks are so cheaply made!”

Meghan Markle

Meghan Markle £13 bookmark sparks backlash as fans claim product is 'cheaply made'

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GETTY

Another said: “Who in their right head space would buy this?”

With a third concluding: “As expected!”

Despite the criticism, the release of the bookmark was met with praise from the duchess’s fans, who took to social media at the time, and said: “It’s made in the UK. Our duchess is cheeky, and I love it!”

Another said: “This is great!”

Meghan’s latest product was made in collaboration with a New Forest-based workshop and featured an inscription saying “fell asleep here” in the duchess’s handwriting.

The company, Sbri, is “a small UK-based female-owned workshop specialising in handcrafted, made-to-order keepsakes.”

As Ever

The limited edition bookmark was made in collaboration with a New Forest-based workshop

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AS EVER

The news follows Meghan’s latest As Ever launch that saw the rerelease of a controversial product.

As part of her continued Valentine’s Day collection, the Duchess of Sussex released her unique chocolate bars again.

The range features botanical-print packaging and includes ingredients such as bee pollen, hemp hearts, and edible flower sprinkles.

The collection featuring all four flavours sold out less than 24 hours after it launched.

Social media users were quick to voice their displeasure when the chocolate was first released in December.

One critic wrote: "She's got to be joking. $12 for a CHOCOLATE BAR? With weird [flavours] in it? Like who ruins chocolate with flower sprinkles? And bee pollen? Leave that for the bees."

As Ever

Meghan Markle rereleased her controversial chocolate as part of her Valentine's Day collection

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INSTAGRAM

The same user added: "There's NO WAY I'd pay $12 for a random chocolate bar with weeds in it. Gross."

Another commenter on X declared: "The flavours are just cringeworthy! Sticking that raspberry spread junk in one, flower sprinkles in another!"

Others expressed disbelief, with one writing: "Was shocked with the flowers!"