Meghan Markle's approval rating has plummeted after launching the major Sussex rebrand alongside Prince Harry.
Meanwhile, the Duke of Sussex's US popularity has almost matched Prince William and Princess Kate's popularity, according to a new poll.
When Prince Harry published Spare in January 2023 the couple were received quite negatively, however, their net approval ratings were in positive numbers by December 2023.
Harry, 39, and Meghan, 42, have since attempted a major rebrand, which included launching their new website, Sussex.com, and announcing a new podcast with streaming platform Lemonada at the beginning of this year.
Meghan and Harry are attempting a Sussex rebrand
Getty
The new podcast follows Meghan's Archetypes, which was released on Spotify to mixed reviews. In June 2023, the Sussexes were dropped from the streaming platform after Archetypes left executives underwhelmed.
Redfield & Wilton polled 1,500 adults on their view of the Royal Family earlier this month.
Despite attempting the Sussex rebrand, Meghan was liked by 31 percent and disliked by 30 percent, meaning her net approval was plus one.
This was a significant drop from December prior to sussex.com's launch, when the Duchess of Sussex was on a plus 15.
The mother-of-two has subsequently experienced a decline in support, as she was liked by 45 percent of pollsters in December.
Meghan's popularity has plummetted since December 2023
PAOn the other hand, Prince Harry is currently liked by 42 percent of pollsters, while 16 percent view him negatively, giving him a net approval rating of plus 26.
Harry is only shortly behind Prince William and Kate, America's current favourite living royals.
The Princess of Wales was liked by 45 percent and disliked by 10 percent, giving her a net approval rating of plus 35.
Meanwhile, William was liked by 43 percent and disliked by 12 percent, giving him a net approval rating of plus 31.
Prince Harry has nearly caught up with Prince William and Kate's US popularity
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Meghan and Harry travelled to Canada for the Invictus Games event
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Meghan's slump in popularity comes two weeks after her trip to Canada with Harry to promote the 2025 Invictus Games.
The duke has gave an interview where he spoke about his father's diagnosis and possibly getting American citizenship.
These interviews have been created into a documentary, which has dropped on the streaming platform Hulu.
This is despite Harry and Meghan having a lucrative deal with Netflix which they signed in 2020.