James Middleton has shared a new video of his trip out with his baby boy.
Princess Kate's younger brother and his wife, Alizee Thevenet, welcomed their son, Inigo Middleton, last October.
James, 37, shared an adorable video of his son out shopping in Sainsbury's, where the supermarket stocks his very own dog food.
The brand, James & Ella, is named after his late dog, who he praises as having saved his life after suffering from depression.
James Middleton shares new video of trip out with his baby boyInstagram / GettyThe "Kibble & Raw" dog food comes in two flavours, Grass-Fed Beef and Free-Run Chicken.
In the footage, nine-month-old Inigo could be seen sitting in a trolley while James pushed him around the supermarket.
The baby boy also excitedly reached out for his dad's dog foot packets, and even threw some onto the ground.
James captioned the video: "THE RUMOURS ARE TRUE. Today I took Inigo to our local @sainsburys to show him our new James & Ella range on the shelf! A very proud moment.
James Middleton and Pippa Middleton photographed at the Coronation
PA
"I’m passionately growing my business & watching Inigo grow at the same time, knowing that neither would have existed if it hadn’t been for Ella: The Dog Who Saved My Life.
"I’m delighted to announce we are now stocked in over 300 Sainsbury’s stores nationwide with our range of healthy dog foods, treats & toppers.
"I set out on a mission to make all dogs' lives as happy and healthy as they have made mine, starting with the food they eat. I’m so grateful for this incredible journey, and for those of you who have supported me. This is a big moment!"
Royal fans loved the new footage of Inigo and took to social media to comment about how big he has grown.
Kate and James Middleton photographed together in 2007GettyLATEST DEVELOPMENTS:
James Middleton and Alizee Thevenet married in 2021PAOne said: "So big already..."
Another wrote: "What a darling! Middletons have beautiful babies!"
A third commented: "Your cute and adorable little helper. He's grown so fast, adorable."
Similarly, someone added: "Congratulations to Inigo, he is a cute boy. And congratulations also on your brand expansion."
